Sales & Growth Engineer

About the Role

Avéline Weddings is hiring a full-time Sales & Growth Engineer for Wedley (wedley.com), a platform for wedding planning. The role focuses on acquiring couples at scale and implementing site changes based on user feedback.

Key Responsibilities

• Meta and scalable ads (40%):
• Manage paid acquisition on Instagram, Facebook, Google, TikTok, and Pinterest.
• Write and test ad angles, optimize campaigns, and scale successful ones.
• Own cost per paid couple.
• Building with Claude Code (30%):
• Implement changes on wedley.com based on feedback from couples and vendors.
• Address friction in signup and checkout processes.
• Build landing pages for ads and ship features.
• Direct outreach (20%):
• Engage with couples directly on Instagram and via email.
• Sign partners who serve couples first, such as ring shops, venues, and vendors.
• Measuring what works (10%):
• Track channels from click to paid couple.
• Report weekly on conversion metrics.
• Allocate ad spend based on performance.

Requirements & Tech Stack

• MacBook required.
• Experience with ads or social media is helpful.
• No coding experience needed; Claude Code will be taught.

Qualifications

• Suitable for business, marketing, entrepreneurship, or CS graduates.
• Preference for individuals who prefer running experiments over following scripts.
• Desire to take a startup from its initial users to launch.

Details

• Type: Full-time, in person.
• Hours: 8am to 4pm, Monday to Friday.
• Location: Lucid Co-Working, 4131 N Central Expy Ste 900, Dallas, TX 75204.
• Start: Immediately.
• Compensation: $55,000 base salary, plus a $25 commission per paid couple, with no cap.
• Team: Small team of three.
• Performance Metric: Judged by paid couples acquired and their acquisition cost; not hours or messages sent.