
RBB-Preferred Relationship Manager
Hdfc Bank
Preferred Relationship Manager
Job Purpose
- Responsible for acquiring and managing HNI customers under the Preferred programme.
- Enhance relationship profitability through cross-selling.
- Increase wallet share.
- Serve as a one-point contact for financial needs, ensuring superior customer experience and portfolio growth.
Key Responsibilities
HNW Portfolio Management
- Acquire new customers meeting product criteria.
- Enhance portfolio value and maintain hygiene parameters.
- Cross-sell bank products based on customer needs.
- Control attrition and achieve revenue targets.
Operations, Marketing & Processes
- Ensure error-free documentation and adherence to KYC/AML norms.
- Identify cross-sell opportunities to increase wallet share.
- Enhance product penetration and income-generating product holdings.
Customer Service
- Deliver quality service and resolve queries within TAT.
- Proactively manage complaints and ensure timely communication.
- Promote direct banking channels and ensure smooth portfolio transitions.
Education
- Graduation required.
- Post-Graduation preferred.
Certifications
- AMFI Certification
- IRDA Certification
- NCFM Certification (Optional)
Key Competencies
- Sales and influencing skills
- Banking product knowledge
- Planning and organizing skills
- Good communication
- Knowledge of competition and financial trends.




