Junior Social Media Executive

About the Role

• We are looking for a creative, adaptable, and open-to-learning Jr. Social Media Executive.
• The role involves handling multiple social media handles, creating and publishing content, improving organic reach and engagement, supporting paid ad campaigns, conducting competitor research, and contributing to digital marketing activities.
• We are looking for someone adaptable, open to learning, and willing to continuously develop their skills as social media platforms, trends, and digital marketing strategies evolve.

Key Responsibilities

• Handle multiple social media handles across platforms such as Instagram, Facebook, and LinkedIn.
• Plan and manage weekly/monthly content calendars.
• Create, coordinate, and publish posters, reels, carousels, stories, and other social media content.
• Write engaging captions, hooks, and platform-specific content.
• Work towards improving organic reach, engagement, and audience growth.
• Support the planning, execution, and monitoring of paid social media ad campaigns.
• Track campaign performance, engagement, reach, leads, and ROI.
• Analyse social media insights and use performance data to improve content.
• Conduct regular competitor research and identify relevant content and marketing opportunities.
• Stay updated with social media trends, formats, algorithms, and audience behaviour.
• Support digital marketing campaigns and initiatives.
• Coordinate with the team for timely content creation and execution.
• Maintain consistency in brand communication and visual identity across platforms.

Requirements & Tech Stack

• Practical experience in Digital Marketing.
• Coding Knowledge preferred.
• A Marketing Certification will be an added advantage.
• Good understanding of Instagram, Facebook, and LinkedIn.
• Basic knowledge of Canva or similar design tools.

Qualifications & Skills

• Social Media Management
• Content Planning & Strategy
• Poster / Creative Creation
• Reels & Short-form Content
• Copywriting & Caption Writing
• Organic Social Media Growth
• Paid Social Media Campaigns
• Digital Marketing
• Competitor Research & Analysis
• Social Media Analytics
• Engagement & Reach Growth
• ROI & Performance Tracking
• Good communication and writing skills.
• Strong attention to detail.
• Ability to manage multiple tasks and deadlines.

What We Are Looking For

• Adaptability.
• Openness to learning.
• Willingness to continuously learn new platforms, tools, and digital marketing strategies.
• Interest in social media and digital marketing.
• Creativity and interest in developing fresh content ideas.
• Interest in understanding why content performs.
• Comfort in handling multiple social media accounts.
• Comfort in working with organic growth and paid campaigns.
• Willingness to analyze performance and improve results.
• Internship background in Marketing is desirable.

The Right Mindset

• We are looking for someone who understands:
• Create → Publish → Analyse → Learn → Improve
• If you have a marketing background, relevant internship experience, and a genuine interest in social media and digital marketing, we'd like to hear from you.