Marketing Apprentice, Youth

About the Role

We are looking for an enthusiastic, high-energy fresher to join the Kids & Family Cluster marketing team as an Apprentice. This role is designed for a fresh graduate eager to build a career in media and entertainment marketing across broadcast and OTT streaming platforms. In this entry-level program, you will support campaign execution, brand solution ideation and presentation creation, social media content development, on-ground activations, and platform optimization for brands like Nickelodeon, Sonic, Nick Jr., and JioHotstar Kids. This is an ideal launchpad for your career.

Key Responsibilities

• Brand Solutions Support: Help research target brand partners, create and compile pitch decks, and assist ad sales and brand solutions teams in tracking the execution of client integrations.
• On-Ground Execution: Coordinate, assist in planning, and support the execution of on-ground activations and promotional properties.
• Campaign Execution Support: Assist in tracking timelines, coordinating asset deliveries, and ensuring multi-channel promotional deliverables are completed on schedule.
• Social Media & Content Ideation: Brainstorm fresh, trend-driven creative ideas for digital and social channels to drive engagement among young audiences and families.
• Platform & OTT Operations: Monitor content displays, verify asset metadata, and support promotional placements across streaming services and digital touchpoints.
• Cross-Functional Coordination: Liaise daily with internal teams—including PR, creative design, media planning agencies, and ad sales—to keep promotional workflows aligned.

Qualifications & Skills

• Education: Recent Bachelor’s degree (fresher) in Marketing, Business, Communications, Media Studies, or a related field.
• Presentation & Deck/PPT Creation: Proficiency in Microsoft PowerPoint, Google Slides, or Canva to build clean pitch decks, internal presentations, and campaign updates.
• Basic Copywriting & Communication: Strong written English skills for drafting basic social media copy, promotional blurbs, and internal sync notes.
• Project & Time Management: Ability to multitask, manage tight deadlines, track deliverables, and stay organized in a fast-paced environment.
• Agility & Adaptability: High learning agility, readiness to adapt to shifting priorities, and a proactive attitude toward taking on dynamic tasks.
• Industry & Cultural Awareness: Deep familiarity with current internet trends, short-form video formats (Reels, Shorts), and kids' entertainment culture.
• AI & Digital Tools Proficiency: Familiarity with generative AI tools (e.g., ChatGPT, Midjourney/DALL-E, Canva AI) to assist with research, creative visual concepts, and copy ideation.
• Analytical Aptitude: Baseline proficiency in Microsoft Excel and comfort working with basic reporting formats and metrics.

Duration: Six Months