Copywriter (Agency Experience)

About the Role

This is a full-time, on-site Copywriter role based in Hauz Khas.

Key Responsibilities

• Craft clear, engaging copy for campaigns across digital, outdoor, and influencer channels, including ads, social media posts, landing pages, and marketing collateral.
• Develop concepts with the creative and strategy teams.
• Write and refine brand messaging.
• Adapt copy for different audiences and platforms.
• Create press releases and campaign narratives.
• Proofread and edit content for accuracy and consistency.
• Collaborate closely with designers, account managers, and marketing specialists to deliver cohesive brand communication.
• Support go-to-market initiatives, new product launches, and brand positioning projects.

Requirements & Tech Stack

• Copywriting experience for diverse marketing materials.
• Experience with press releases and marketing-focused content.
• Understanding of marketing principles and audience targeting.
• Ability to manage multiple projects and meet deadlines.
• Ability to respond constructively to feedback in a fast-paced setting.

Qualifications

• Strong writing skills.
• Excellent communication abilities for collaborating with internal teams and presenting ideas.
• Proofreading skills.
• Prior agency experience in copywriting or content creation, preferably in media, advertising, or digital marketing.
• Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field, or equivalent practical experience.