Content Strategist, EdTech

About the Role

AR GLOBAL HUB is a global education consultancy dedicated to helping students realize their aspirations of studying abroad. The organization specializes in university admissions, visa guidance, IELTS coaching, and personalized counseling. The Content Strategist | EdTech will design and manage content initiatives that support AR GLOBAL HUB’s services, campaigns, and student engagement efforts. This is a full-time, on-site role in Hyderabad.

Key Responsibilities

• Plan content calendars.
• Coordinate with counseling and marketing teams.
• Create student-focused materials for digital platforms, webinars, and learning resources.
• Analyze audience needs.
• Align content with business objectives.
• Optimize assets for reach and impact across web, social media, and email channels.
• Develop messaging for study abroad programs.
• Collaborate on campaign concepts.
• Track performance metrics.
• Iterate content based on feedback and data.

Requirements & Tech Stack

• Familiarity with digital channels and tools used in EdTech and education consulting, including websites, social platforms, and email marketing.
• Ability to work on-site in Hyderabad.
• Ability to manage multiple projects and meet deadlines in a fast-paced, student-focused environment.

Qualifications

• Strong skills in content strategy and planning, including audience analysis, editorial calendar creation, and campaign alignment.
• Proficiency in educational content creation such as guides, blogs, email copy, and social media posts tailored to students and parents.
• Ability to collaborate with counseling, marketing, and sales teams to ensure consistent, accurate, and student-centric messaging.
• Excellent written and verbal communication skills in English.
• Strong attention to detail.
• Ability to simplify complex information.
• Experience or strong interest in international education, study abroad processes, or EdTech products and services.
• Bachelor’s degree in Communications, Education, Marketing, Journalism, or a related field.
• Relevant certifications in content or digital marketing are a plus.