Design, Branding, Social Media & GTM Internship

About Frugality

Frugality is a fintech startup building products that help consumers make smarter financial decisions. We are developing solutions that simplify how people discover, compare and use financial products.

We are looking for a creative, proactive and execution-oriented intern to work closely with our founding and product teams across design, branding, digital marketing, social media and go-to-market (GTM) initiatives.

This is a hands-on opportunity to build a brand, create engaging content, execute marketing campaigns and contribute directly to the company's growth.

What You'll Work On

Design & Branding

• Create social media creatives, graphics, presentations, banners and marketing collateral.
• Support brand identity development and maintain consistency across digital channels.
• Develop creative concepts and visual assets for product launches, campaigns and new features.
• Translate product ideas and financial concepts into clear, engaging visual communication.

Social Media & Content

• Plan and manage content calendars for platforms such as LinkedIn and Instagram.
• Create posts, carousels, short-form videos, Reels, captions and other digital content.
• Research fintech trends, consumer behaviour, competitor activities and relevant content opportunities.
• Develop engaging content that communicates product benefits and builds brand awareness.
• Monitor engagement, reach and audience response to improve content performance.

Digital Marketing & GTM

• Research target audiences, customer segments, competitors and market opportunities.
• Assist in developing brand positioning, messaging and go-to-market strategies.
• Plan and execute digital marketing campaigns to support product launches and customer acquisition.
• Explore growth opportunities through social media, content marketing, partnerships and community engagement.
• Support lead generation, campaign planning and customer engagement initiatives.
• Assist with SEO, paid campaigns and other digital marketing activities where relevant.

Analytics, AI & Optimisation

• Track social media, website and campaign performance using relevant analytics tools.
• Analyse marketing metrics and recommend improvements to content and campaigns.
• Explore AI tools for research, content creation, design, video editing and marketing automation.
• Prepare periodic performance updates covering activities, results, insights and recommended actions.
• Take ownership of assigned initiatives from ideation and planning through execution and measurement.

Skills We're Looking For

We value practical ability, creativity, communication and initiative more than a specific degree.

Essential Skills

• Strong creative thinking and visual or content communication skills.
• Good written and verbal communication.
• Familiarity with Canva, Figma or similar design and content creation tools.
• Understanding of social media platforms and digital content formats.
• Interest in branding, marketing, consumer products and startups.
• Ability to research, organise tasks, meet deadlines and work independently.
• Willingness to learn, experiment and take ownership with minimal guidance.

Good to Have

• Adobe Photoshop, Illustrator, Premiere Pro, CapCut or similar tools.
• Experience creating graphics, videos, Reels or social media campaigns.
• Knowledge of digital marketing, SEO, content marketing or performance marketing.
• Familiarity with analytics tools, campaign metrics and marketing funnels.
• Understanding of customer segmentation, positioning and GTM strategy.
• Experience using AI tools for research, content generation, design or automation.
• Previous internships, freelance assignments, college projects, personal brands or startup experience.
• A portfolio demonstrating design, content, marketing or campaign execution.