Social Media Marketing Intern

About Bluegrass & Honey

Bluegrass & Honey is a Christian gift, home, and fashion boutique.

Position Overview

This is an opportunity for an aspiring marketer, college student, or creative individual to gain hands-on experience in social media marketing, content creation, copywriting, and brand development.

• Hours: Approximately 4–6 hours per week
• Schedule: Flexible
• Work Arrangement: Remote or local

Key Responsibilities

Social Media Strategy & Planning

• Develop a weekly and monthly social media content strategy.
• Create and maintain a content calendar for Instagram and Facebook.
• Research current social media trends, trending audio, hashtags, and growth opportunities.
• Plan content around new arrivals, seasonal collections, holidays, promotions, and boutique events.
• Identify opportunities to increase engagement, reach, and brand awareness.

Content Creation & Copywriting

• Develop creative content ideas for Instagram Reels, Stories, and posts.
• Write engaging captions, product descriptions, promotional copy, and marketing content.
• Create graphics and branded content using Canva.
• Edit short-form videos and Reels using CapCut.
• Maintain a consistent brand voice and visual aesthetic.
• Develop creative ways to showcase Christian gifts, home collections, fashion, and lifestyle products.

Content Management & Growth

• Organize, schedule, and publish approved social media content.
• Monitor engagement and help build an online community.
• Review social media analytics and provide recommendations for improvement.
• Develop creative campaigns to encourage customers to visit the boutique and shop online.

Work Arrangement & Collaboration

• The owner will provide photos, video clips, product information, and other requested materials for product photography and boutique-specific content.
• The intern will communicate content needs and provide clear direction for photos and videos to capture.

Requirements & Tech Stack

• Passionate about social media, marketing, and creative content.
• Strong writing, communication, and copywriting skills.
• Familiar with Instagram, Facebook, and current social media trends.
• Proficient in Canva for graphic design and content creation.
• Familiar with CapCut for video editing, Reels, and short-form content.
• Has an eye for branding, design, fashion, and lifestyle content.
• Creative, organized, dependable, and self-motivated.
• Comfortable working independently and meeting deadlines.
• Interested in growing skills and building a professional portfolio.
• Appreciates Christian values and the mission of a faith-based business.

Portfolio Building Opportunity

Gain real-world experience and grow your professional portfolio in:

• Social media strategy and brand development.
• Content planning and copywriting.
• Graphic design and visual branding.
• Short-form video editing and content creation.
• Digital marketing and audience engagement.
• Retail and lifestyle brand marketing.