Junior SMO Associate

About the Role

A full-time, remote position focused on supporting social media optimization activities for real estate professionals. This role helps maintain brand consistency, prepares basic performance reports, and coordinates with senior team members to implement content calendars and platform-specific strategies.

Key Responsibilities

• Support social media optimization activities across platforms.
• Schedule social media posts.
• Monitor social media engagement.
• Assist in the execution of campaigns for real estate professionals.
• Maintain brand consistency.
• Prepare basic performance reports.
• Coordinate with senior team members to implement content calendars and platform-specific strategies.
• Collaborate with designers and content creators.
• Track key social metrics.
• Identify opportunities for audience growth.
• Ensure timely posting aligned with overall marketing goals.
• Stay updated on social media trends and platform changes to help improve reach and effectiveness.

Requirements & Tech Stack

• Social media management and optimization skills, including experience with major platforms (e.g., Facebook, Instagram, LinkedIn, YouTube).
• Basic understanding of digital marketing concepts, such as audience targeting, engagement, and analytics.
• Content support skills, including the ability to collaborate on captions, creatives, and simple campaign ideas.
• Analytical mindset with the ability to track and interpret social media performance metrics.
• Strong written and verbal communication skills, with attention to detail and brand consistency.
• Ability to work in a team environment and manage multiple tasks with deadlines.
• Proficiency in Canva, Capcut / VN Editor.
• Experience with AI tools for content and design.
• Strong creativity and problem-solving skills.
• Experience with social media scheduling and analytics tools (e.g., Meta Business Suite, Buffer).
• Hands-on experience with Instagram Insights, LinkedIn Analytics, YouTube Studio.
• Knowledge of social media technologies - Hashtags, Trends, SEO / AEO / GEO basics.
• Familiarity with Google Sheets, Content Calendars, and Content Planning.

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Communications, Business, or a related field preferred.
• Familiarity with real estate or SaaS products is an advantage but not required.