Marketing Support Specialist

About Funeral Directors Life

Funeral Directors Life, a subsidiary of Directors Investment Group (DIG), offers an award-winning workplace. Funeral Directors Life is a full-service preneed insurance company that helps funeral directors grow their businesses and serve more families. DIG has been recognized with numerous workplace awards.

About the Role

We are seeking a motivated, detail-oriented individual to serve as a Marketing Support Specialist. This position is responsible for supporting and assisting sales executives, managers, client administrators, and funeral home clients. You will stay up-to-date on the latest trends and techniques in the industry and share insights and ideas to influence the success of the company and its clients.

Key Responsibilities

• Set up new clients with digital marketing services in a timely manner.
• Create and manage paid advertising campaigns.
• Ensure all custom content and video production is moved through workflows according to schedule.
• Handle customer support issues and calls for clients.
• Research latest digital marketing and social media trends and content.
• Create custom content and video production drafts.
• Assist with managing social network updates and accounting systems.
• Maintain relationships with third-party vendors.
• Participate in cross-training to learn responsibilities, processes, and tools used across different roles within the team.
• Work alongside experienced team members to observe workflows, practice tasks, and build proficiency.
• Complete assigned tasks under guidance, progressing toward independent work.
• Provide backup coverage and assist team members during absences, busy periods, or changing priorities.
• Follow established procedures and quality standards to complete work accurately and meet deadlines.
• Adapt to different assignments and collaborate with others to support team goals.
• Assist with additional projects and responsibilities as assigned by leadership.

Requirements & Tech Stack

• Windows
• Microsoft Office Suite
• Facebook (and other social media platforms)
• Hootsuite
• Zoom
• A variety of other browser-based tools
• Basic knowledge of AI Tools

Qualifications

• General business experience.
• Knowledge of business plan development and marketing analysis.
• Clear and effective communication.
• Critical and Analytical thinking skills.
• Problem-solving skills.

Education and Experience

• Education: Bachelor’s degree in marketing, Business, or a related field.
• Experience: Marketing internship.
• Skills: Proficiency in Microsoft Office, basic knowledge of marketing software, and familiarity with social media platforms.

Preferred Qualifications:

• Education: Additional certifications in digital marketing, social media marketing, or analytics (e.g., Google Analytics, HubSpot).
• Experience: At least 1-2 years of experience in a marketing role.
• Skills: Proficient in graphic design tools (e.g., Canva, Adobe Creative Suite) and experience with email marketing platforms (e.g., Mailchimp, Constant Contact). Strong analytical skills to interpret marketing data and generate reports.