Social Media Content Creator

About the Role

Innovist is seeking a creative, camera-confident, and trend-savvy Social Media Content Creator with a strong understanding of Gen Z culture. This role involves creating engaging, scroll-stopping content, particularly short-form videos.

Key Responsibilities

• Create engaging Instagram Reels, YouTube Shorts, and other short-form video content for our brands.
• Act confidently in front of the camera for product videos, relatable skits, POVs, GRWM videos, and trending content.
• Identify viral trends, trending audios, memes, and pop-culture moments to create relevant brand content.
• Brainstorm creative concepts, catchy hooks, and scripts for social media videos.
• Participate in product shoots, lifestyle shoots, and other brand content activities.
• Collaborate with the social media, marketing, and creative teams to execute content ideas.
• Experiment with new content formats to improve reach, engagement, and brand visibility.

Requirements & Tech Stack

• Freshers or candidates with up to 2 years of relevant experience.
• Must be confident, expressive, and comfortable in front of the camera.
• Strong understanding of Instagram Reels, viral trends, Gen Z humour, and social media culture.
• Creative mindset with good communication and presentation skills.
• Ability to create relatable, entertaining, and engaging content.
• Basic knowledge of video shooting and editing tools is an added advantage.
• Interest in skincare, haircare, beauty, and lifestyle content.
• Both male and female candidates are welcome to apply.

Qualifications

• Candidates with personal content creation experience, Instagram pages, or a portfolio of reels are encouraged to apply.