Digital Marketing Strategist

About the Role

PY INDSOL is building a platform for buying and selling reliable used machinery. This is not a conventional digital marketing role. You will start with hands-on work on building relationships with prospects, understanding customer behavior, and learning what makes people respond. As you develop this understanding, you will gradually transition into shaping our marketing strategy, with a focus on audience insights, positioning, messaging, and digital growth.

Phase 1: Business Development & Customer Intelligence

Your initial focus will be on the ground, understanding our customers and building the foundations for effective marketing.

• Research and understand prospects: Study LinkedIn profiles, professional backgrounds, companies, and other available information to develop hypotheses about a prospect's priorities, likely needs, and communication preferences.
• Initiate conversations: Generate leads through networking, prospect research, cold calling, messaging, and follow-ups. Coordinate site visits at short notice when required.
• Read the room: Pay attention to tone, questions, objections, response patterns, and engagement to understand a prospect's level of interest, concerns, and decision-making priorities.
• Adapt the pitch: Tailor opening messages, calls, follow-ups, and sales conversations to different individuals instead of relying on a one-size-fits-all script.
• Learn from every interaction: Analyze positive responses, objections, unanswered messages, and unsuccessful calls. Form hypotheses about why a particular approach did or did not work, then test and refine it.
• Qualify prospects: Develop a practical understanding of a prospect's requirements, buying intent, decision-making process, and reliability, validating assumptions through conversation and evidence.
• Build relationships and close deals: Nurture promising leads, negotiate terms, coordinate with the team, and work towards converting conversations into business.
• Track and improve performance: Monitor meaningful KPIs, including response rates, quality of conversations, follow-up effectiveness, qualified leads, site visits, and conversions.

Phase 2: Transition into Digital Marketing Strategy

As you demonstrate a strong understanding of our customers and business, your responsibilities will progressively expand into marketing strategy.

• Translate real-world customer interactions into audience insights and customer personas.
• Identify patterns in customer needs, objections, motivations, and buying behavior.
• Develop and refine messaging, positioning, outreach campaigns, and content direction.
• Contribute to digital marketing campaigns, channel selection, lead generation strategy, and audience targeting.
• Use campaign and sales data to evaluate what's working, identify gaps, and improve performance.
• Work with the founders and sales leadership to connect marketing activity with business outcomes.

The transition will be based on demonstrated ability, rather than a fixed timeline.

What We're Looking For

• People intuition: The ability to form thoughtful hypotheses about people from their professional profiles and early interactions, and validate those hypotheses through conversation.
• Communication: Strong verbal and written communication skills, with the ability to adapt your tone, messaging, and approach to different audiences.
• Strategic curiosity: An instinct to ask why people respond the way they do, what drives their decisions, and how communication can be improved.
• Initiative and energy: A proactive, self-driven attitude. You're comfortable taking the first step, starting conversations, and figuring things out.
• Analytical thinking: The ability to recognize patterns, learn from feedback, and turn observations into actionable improvements.
• Adaptability: You're comfortable with changing priorities, ambiguity, and the realities of working in a lean startup.
• Integrity: You communicate honestly, follow through on commitments, and distinguish between a promising lead and a genuinely qualified prospect.
• Collaboration: You're comfortable working closely with founders, sales leadership, and the wider team.

Requirements & Tech Stack

• Experience: Freshers or individuals with no more than 5 years of hands-on experience in business development, sales, growth, marketing, or a customer-facing role.
• Location: Based in Coimbatore or genuinely willing to relocate and build their career here.
• Languages: Strong English communication skills. Tamil and other languages are an advantage.
• Education: We value demonstrated ability, curiosity, and initiative over a specific degree.