Digital Marketing Intern

About the Role

National Life Group is seeking a creative, collaborative, and digitally savvy Social Media Intern to join its Digital Marketing team for a 10-week paid internship (June 1 - August 6). This role offers real workplace learning and growth opportunities for undergraduate students, with the potential for meaningful, career-relevant work in preparation for full-time employment. The position requires an onsite work schedule, with the expectation of being in the office four days per week.

Key Responsibilities

• Create Social Media Content
• Design engaging social media graphics and visual assets using Canva, Adobe Photoshop, and other Adobe Creative Cloud tools.
• Support content creation for TikTok, Instagram, Facebook, and LinkedIn, adapting creative to each platform's needs and best practices.
• Assist with short-form video, motion graphics, carousels, static graphics, and other social-first creative.
• Help translate campaign concepts, business priorities, and communications needs into compelling social content.
• Apply National Life Group brand standards consistently across social creative.
• Support Campaigns and Communications
• Partner with the Social Media team to develop content for integrated marketing campaigns, product initiatives, corporate communications, recruiting, community engagement, events, and other organizational priorities.
• Help transform larger campaigns and communications into platform-specific social content that is clear, engaging, and relevant to each audience.
• Assist with brainstorming creative concepts, visual directions, copy ideas, and new ways to tell National Life Group stories on social media.
• Support both planned editorial content and timely requests from teams across the organization.
• Collaborate Across National Life Group
• Work with teams across Marketing and the broader organization to understand their goals and translate their needs into effective social media content.
• Collaborate with designers, writers, marketers, communications professionals, and subject matter experts to develop and refine creative.
• Respond to incoming social media requests and help move projects from initial idea through development, review, and publication.
• Participate in team brainstorms, campaign discussions, and creative reviews.
• Stay Current on Social
• Follow emerging social media trends, platform updates, creative formats, and audience behaviors.
• Bring forward ideas for how National Life Group can thoughtfully participate in relevant trends while remaining true to its brand.
• Identify inspiration and examples of effective social content from brands, creators, and organizations across industries.
• Help the team explore new creative approaches, particularly for short-form video and visually driven content.

Requirements & Tech Stack

• Current college student pursuing a degree in Marketing, Communications, Graphic Design, Digital Media, Advertising, or a related field.
• Strong interest in social media, digital marketing, and visual storytelling.
• Experience with Canva and familiarity with Adobe Photoshop and/or other Adobe Creative Cloud applications.
• Familiarity with TikTok, Instagram, Facebook, and LinkedIn, and an understanding of how content and audiences differ across platforms.
• Strong visual instincts and an eye for typography, composition, imagery, and brand consistency.
• Interest in short-form video creation and editing.
• Strong written and verbal communication skills.
• Ability to take direction and feedback while also bringing new ideas to the table.
• Organized, responsive, and comfortable balancing multiple projects and deadlines.
• Collaborative mindset and willingness to work with people across different teams and areas of the organization.
• Curiosity, creativity, and a desire to learn.

AI Proficiency Expectations

• Leverage approved AI tools, where appropriate, to improve efficiency, quality, and impact of work.
• Stay curious and open to new AI-enabled ways of working.
• Exercise sound judgment by reviewing and validating AI-generated content.
• Maintain accountability for accuracy, quality, fairness, and integrity of work products by adhering to National Life's AI guiding principles.
• Use AI responsibly and in accordance with company policies related to confidentiality, data privacy, security, compliance, retention, and intellectual property.

What You Will Gain

• Hands-on experience working as part of an in-house Digital Marketing team.
• Opportunity to see how social media supports a large organization.
• Experience in social media content strategy and execution.
• Experience in graphic design and social-first creative.
• Experience with short-form video and emerging content formats.
• Experience with integrated marketing campaigns.
• Experience with corporate and brand communications.
• Experience with cross-functional collaboration.
• Experience with creative development and review processes.
• Experience managing content across multiple social platforms.
• Opportunity to create work that is actually used and contribute ideas to active campaigns.
• Networking opportunities with peers and leaders.
• Cross-Departmental group project.
• Presentation skills coaching sessions.
• Access to mentors.

Program Highlights

• 10-week paid internship (June 1 - August 6) with formal orientation and onboarding.
• Networking opportunities with peers and leaders throughout the summer.
• Cross-Departmental group project focused on an enterprise-wide solution presented at a company-wide event.
• Presentation skills coaching sessions.
• Learning opportunities throughout the program.
• Access to mentors (former program participants).

Hourly Pay Range: $19 - $28 USD