Influencer Marketing Manager

About INGLU

INGLU is a fast-growing global youth community and a student-focused startup dedicated to holistic development. They offer internship opportunities, conferences, and workshops in digital marketing, graphic design, and GDPI preparation. INGLU collaborates with organizations such as OYO Rooms, Brand Factory, Pizza Hut, British Council, IDP, and Education in Ireland. They are actively engaged with Delhi University events and conduct training sessions to enhance students’ career prospects. INGLU stands for Internship, Network, Growth, Leadership, and Unity.

About the Role

The Influencer Marketing Manager is a full-time, on-site role based in New Delhi. This role is responsible for identifying, onboarding, and managing relationships with influencers and content creators across relevant platforms.

Key Responsibilities

• Plan and execute influencer campaigns.
• Coordinate content calendars.
• Ensure brand messaging is consistent with INGLU’s mission and youth-focused community.
• Negotiate collaborations.
• Track campaign performance.
• Prepare reports.
• Work closely with marketing, events, and partnership teams to amplify student-centric initiatives.
• Monitor trends in youth culture and social media to inform strategy and optimize campaign impact.

Requirements & Tech Stack

• Skills in influencer sourcing.
• Skills in relationship management.
• Skills in collaboration coordination.
• Skills in campaign planning.
• Skills in social media strategy.
• Skills in content calendar management.
• Skills in data analysis.
• Skills in performance tracking.
• Skills in reporting for marketing campaigns.
• Skills in communication.
• Skills in negotiation.
• Skills in stakeholder management across internal and external teams.
• Skills in youth marketing.
• Skills in community engagement.
• Understanding of social media trends and platforms.
• Ability to work on-site in New Delhi.
• Ability to manage multiple campaigns simultaneously.
• Ability to adapt quickly in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field is preferred.
• Prior experience in influencer marketing or social media management, especially with youth-oriented brands or communities, is an advantage.
• Salary: INR 10,000 per month for the first three months (probation), then INR 30,000 - 40,000 per month.