GTM Innovation (Switcher Strategy & Experience)
Samsung Electronics America
This job at a glance
- Who can apply
- New grads and up to 1 year
- Must know
- AuditingMicrosoft OfficeSurveying
- Nice to have
- Marketing
- Work
- On-site in Plano
- Pay
- Not stated by the employer.
- Skill demand
- Marketing31%Microsoft Office22%Auditing10%Surveying1%of 99 similar entry-level jobs posted in the US this week
- Listed
- Nov 9, 2026 · still open
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About the Role
The Go-to-Market (GTM) Innovation team is responsible for identifying growth opportunities, driving strategic customer acquisition, and delivering frictionless end-to-end switching experiences. As a GTM Innovation Intern, you will play a critical role in evaluating and elevating our customer switching strategy.
Key Responsibilities
- Conduct competitive market sensing and audits.
- Visually map the end-to-end switcher customer journey.
- Synthesize Voice of Customer (VOC) feedback.
- Analyze NPS detractor trends to identify operational and marketing intervention points.
- Develop high-impact pilot proposals and actionable recommendations.
- Create executive-ready PowerPoint presentations and reports.
- Facilitate discussions across cross-functional groups.
- Draw inspiration from best-in-class industry leaders to deconstruct proven switching strategies.
- Scale insights into scalable GTM thought leadership.
- Synthesize unstructured feedback (chat transcripts, reviews) and analyze quantitative survey data.
Requirements & Tech Stack
- Proficiency in creating executive-ready PowerPoint presentations and reports.
- Strong communication skills and comfort facilitating discussions.
- Experience synthesizing qualitative insights (VOC, transcripts) and quantitative metrics (NPS, cohort trends) into clear narratives.
- Familiarity with customer journey frameworks and visualization tools.
- Ability to evaluate competitive dynamics and translate customer pain points into business opportunities.
- Strong presentation skills with the ability to convey complex findings succinctly to cross-functional leadership.
Qualifications
- Academic Major Preferred: Undergrad in Business Management, Marketing Analytics/Strategy.
- Analytical & Research Skills: Experience synthesizing qualitative insights (VOC, transcripts) and quantitative metrics (NPS, cohort trends) into clear narratives.
- Journey Mapping & Design: Familiarity with customer journey frameworks and visualization tools.
- Strategic Problem-Solving: Ability to evaluate competitive dynamics and translate customer pain points into business opportunities.
- Communication & Executive Presence: Strong presentation skills with the ability to convey complex findings succinctly to cross-functional leadership.