Marketing Intern

About the Role

Ostello is seeking a creative, curious, and storytelling-driven Marketing Intern. This role involves creating engaging content across short-form and long-form formats and helping Ostello build its presence on Instagram, LinkedIn, Reddit, and other online communities. The ideal candidate can transform ideas into compelling stories, write resonant content, and participate in online conversations to build brand awareness organically.

Key Responsibilities

• Short-form Content Writing
• Write engaging hooks, captions, social media posts, content scripts, and brand stories.
• Create relatable, conversational content that captures attention and encourages engagement.
• Adapt content for different platforms, audiences, and content formats.
• Long-form Content & Storytelling
• Write blogs, articles, thought-leadership pieces, and detailed storytelling content.
• Research relevant topics and turn insights into clear, compelling narratives.
• Develop educational and audience-focused content around learning, language skills, and career growth.
• Maintain a consistent brand voice across all content.
• Reddit & Community Marketing
• Research relevant subreddits and online communities to understand audience interests, questions, and pain points.
• Write authentic, discussion-driven posts and thoughtful comments that provide value to community members.
• Identify opportunities to introduce relevant Ostello offerings naturally, while following community rules.
• Track engagement, community discussions, and content performance to improve future strategies.
• Research & Content Strategy
• Research content trends, audience behaviour, competitors, and emerging online conversations.
• Generate creative content ideas based on audience insights and business goals.
• Collaborate with the marketing team to plan and execute content campaigns.
• Use AI tools for research, ideation, and editing, ensuring originality and a human touch.

Requirements & Tech Stack

• Strong marketing understanding with hands-on experience in content creation and storytelling.
• Excellent content and story writing skills across short-form and long-form formats.
• Ability to create engaging, relatable, and compelling content that captures audience attention.
• Understanding of content marketing, brand storytelling, and audience engagement.
• Experience or interest in Reddit marketing, online communities, and organic growth strategies.
• Creative thinking, strong research skills, and the ability to turn ideas into impactful stories.