Public Relations Account Coordinator

About the Role

DADA Goldberg is a creative communications agency focused on creating thoughtful stories for distinguished design and destination brands. The Account Coordinator supports media relations efforts on behalf of international clients, reporting to an Account Executive.

Key Responsibilities

• Support the account team by implementing outreach strategies to the press and influencers.
• Maintain schedules for press and client meetings.
• Prepare agendas and re-caps of client meetings.
• Create weekly, monthly, and final activity and media reports for clients.
• Update lists of media, influencers, industry, and client contacts in Muck Rack and client trackers.
• Organize and maintain documents, images, captions, and press materials on Google Drive.
• Organize gift mailings.
• Read and track daily coverage of clients and related news stories online, in print, and on social media.
• Oversee press clipping by interns, ensuring proper format and timely delivery.
• Scan and format press clippings for each client when interns are unavailable.
• Report press coverage links and clips (including social coverage) to clients daily/weekly.
• Create clip reports of all media coverage at the end of the year or as required by individual clients.
• Research and update editorial calendars for key print publications.
• Scan HARO reports daily and bring relevant client opportunities to the team.
• Execute frequent outreach of press releases and other collateral material to the media and influencers.
• Conduct media outreach for events, inviting media and influencers.
• Maintain RSVP lists.
• Be present at client events to check-in guests.
• Deliver accurate final headcount and attendee lists.
• Train and supervise interns to support the account team’s administrative and account work.

Working Conditions

• Employees in the NYC Metro Area are expected to come into the office as team and client needs require.
• Employees outside of NYC may be required to travel as needed for team and client meetings, but will otherwise work from home.
• Expected to travel to client events regularly.
• May service client projects outside of regular working hours on occasion.
• Daily use of office systems such as Google Suite, Canva, and Slack is mandatory.

Requirements & Tech Stack

• B.A. Degree
• PR internship experience
• Able to work independently and multi-task.
• Strong written and verbal communications skills.
• Excellent organizational skills.
• Detail-oriented and fastidious about data entry and database management.
• Technical skills: Mac-savvy, Google Suite, MS Office Suite, Keynote, Muck Rack, Canva.
• Fluency in a foreign language is a plus.