2026 Early Careers Channel Marketing Specialist

About the Role

The Channel Marketing Specialist supports the development and execution of B2B channel marketing programs designed to increase partner engagement, product awareness, customer demand, and sales opportunities. This role works closely with Channel Marketing, Channel Sales, Product Marketing, Creative, Digital Marketing, and other cross-functional teams to coordinate partner campaigns, communications, product launches, events, and sales enablement activities. This position is for an early-career marketing professional interested in developing experience in B2B technology and channel marketing. The specialist will assist with day-to-day program execution, content coordination, partner communications, campaign tracking, and other marketing activities supporting TP-Link's distributors, resellers, integrators, service providers, and other channel partners.

Key Responsibilities

Channel Marketing & Campaign Support

• Support the development and execution of B2B channel marketing campaigns and programs.
• Assist with partner-facing campaigns supporting product launches, promotions, customer acquisition, and other business priorities.
• Coordinate campaign timelines, deliverables, marketing materials, and internal approvals.
• Help prepare campaign briefs, project trackers, calendars, and other materials supporting campaign execution.
• Coordinate with Creative, Digital Marketing, Product Marketing, and other teams to support the development and delivery of campaign assets.
• Monitor campaign activities and assist with collecting and organizing performance results.
• Support ongoing efforts to improve partner participation and campaign effectiveness.

Partner Communications & Enablement

• Support communications with distributors, resellers, integrators, service providers, and other B2B channel partners.
• Assist with the development and distribution of partner newsletters, product announcements, promotional communications, and campaign materials.
• Coordinate updates to partner-facing sales and marketing materials, including sell sheets, product announcements, program guides, and presentations.
• Work with Product Marketing and Sales teams to ensure partners receive current product information, messaging, and marketing resources.
• Assist with partner training and enablement activities, including coordinating materials, communications, and logistics.
• Help maintain organized and up-to-date partner marketing resources.

Product Launch & Go-to-Market Support

• Support channel marketing activities associated with new product and solution launches.
• Coordinate partner-facing launch communications, materials, and campaign deliverables.
• Work with Product Marketing to translate product positioning and messaging into channel-ready materials.
• Assist Channel Sales with the resources and communications needed to support partner activation.
• Track launch-related activities and help ensure deliverables are completed on schedule.
• Gather feedback from Sales and channel partners to help improve future programs and communications.

Partner Programs, Events & Promotions

• Support partner marketing programs, promotions, webinars, trade shows, and other channel activities.
• Assist with event planning and coordination, including communications, materials, schedules, and follow-up activities.
• Help coordinate marketing activities with distributors and other channel partners.
• Support the development of promotional materials and partner communications.
• Assist with tracking partner participation and engagement in programs, promotions, and events.
• Maintain documentation and project trackers for partner marketing activities.

Cross-Functional Coordination & Performance Tracking

• Collaborate with Channel Sales, Product Marketing, Creative, Digital Marketing, Sales Operations, and other internal teams to support channel initiatives.
• Assist with tracking campaign participation, engagement, leads, and other marketing performance metrics.
• Help prepare reports, presentations, and program updates for internal stakeholders.
• Maintain marketing calendars, project trackers, partner lists, and campaign records.
• Support lead follow-up coordination between Marketing and Sales teams.
• Gather feedback from Sales and partners to help identify opportunities to improve channel marketing programs.
• Support day-to-day administrative and project coordination needs for the Channel Marketing team.

Role Expectations

Success in this role requires strong organization, communication, attention to detail, and an interest in developing a career in B2B and channel marketing. The Channel Marketing Specialist is expected to support the effective and timely execution of partner campaigns, communications, product launches, events, and enablement initiatives while working collaboratively across multiple teams. The role requires the ability to manage multiple assignments and deadlines, communicate effectively with internal and external stakeholders, and learn TP-Link's products, partner ecosystem, and B2B marketing processes. The Channel Marketing Specialist should be proactive, dependable, eager to learn, and comfortable working in a fast-paced and collaborative environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• 0–2 years of experience in marketing, channel marketing, digital marketing, sales support, communications, or a related field; relevant internships, academic projects, or equivalent experience may be considered.
• Interest in B2B technology, networking, channel marketing, or partner marketing.
• Strong written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to coordinate multiple projects, priorities, and deadlines.
• Proficiency with Microsoft Office applications, including PowerPoint, Excel, Word, and Outlook.
• Ability to work collaboratively with Sales, Marketing, Product, and other cross-functional teams.
• Strong initiative, willingness to learn, and ability to take direction and incorporate feedback.
• Ability to work from the Irvine office in accordance with company requirements.

Key Success Measures

Success In The Role May Be Demonstrated Through:

• Timely and accurate execution of channel marketing activities.
• Successful coordination of partner campaigns, communications, promotions, and events.
• Partner engagement with marketing programs and materials.
• Successful support of product and solution launches.
• Quality and accuracy of partner-facing marketing materials and communications.
• Timely coordination and delivery of marketing assets.
• Accurate campaign and program tracking.

Salary & Benefits

Salary Range: $75,000-85,000

• Fully paid medical, dental, and vision insurance (partial coverage for dependents).
• Contributions to 401k funds.
• Over four weeks of PTO per year.
• Bi-annual pay increases.
• Health and wellness benefits, including free gym membership.
• Quarterly team-building events.