AI Product Marketing

About the Role

Recollia is seeking a rare individual who bridges product marketing and AI engineering to build a marketing team powered by agents. This role starts as an internship with a stipend and performance-based incentives, with the potential to evolve into a founding role with equity. The objective is to establish Recollia as the leading AI provider for medical students, powered by an automated marketing system.

The Strategy You'll Own

• Positioning: Define Recollia's market position against established medical education apps and general AI chatbots, articulating key differentiators.
• Audience Understanding: Deeply understand medical students' fears, search behaviors, and trusted sources across different years, exams, and cities.
• Messaging and Brand: Develop and maintain a consistent brand voice and messaging, leveraging the mascot, Mnemo.
• Launches: Ensure every feature launch is accompanied by a compelling narrative.
• Go-to-Market: Strategize market entry in healthcare and AI sectors, targeting colleges, student communities, doctors, creators, and identifying untapped channels.

The CMO Agent You'll Build

A system of AI agents, directed by you, to execute marketing strategy:

• Market Intelligence Agent: Monitors competitors, reviews, forums, and search trends.
• Positioning and Messaging Agent: Translates insights into marketing angles, claims, and copy, aligned with brand guidelines.
• Launch Agent: Manages the entire launch process from release notes to marketing collateral.
• Content Briefs: Generates briefs for a media engine to produce carousels and videos.
• Growth Agent: Analyzes data from tools like PostHog to propose experiments and report results.
• CMO Agent: Oversees weekly planning, task assignment, output review, and escalates issues requiring human input.
• Guardrails: Ensures all medical claims are sourced and verified by doctors.

Requirements & Tech Stack

Product Marketing

• Proven experience positioning and launching real products, with demonstrable impact.
• Familiarity with positioning frameworks (e.g., April Dunford), competitive analysis, and messaging hierarchies.
• Experience conducting customer research and translating insights into effective sales copy.
• Strong brand sense and ability to build a brand from scratch.
• Healthcare, ed-tech, or AI product marketing experience is a strong plus.

AI

• Experience building agents or automations for marketing tasks.
• Deep understanding of models like Claude, including system prompts, tool use, structured outputs, multi-agent workflows, and MCP.
• Proficiency with automation tools like n8n or Make, or coding ability to build and fix automations.
• Ability to identify and avoid common pitfalls in AI marketing.

The Intersection

• Systems Thinking: Ability to design repeatable and scalable marketing processes.
• Measurement Focus: Prioritizes metrics like activation, retention, and signups over superficial engagement.
• Understanding of AI sufficient to market AI products honestly to skeptical audiences.

Qualifications

• No degree required; skills over credentials.

What Hunger Looks Like to Us

• Proactive automation of your own job functions.
• Ability to articulate product positioning concisely and critically analyze competitor positioning.
• Preference for message testing over debate.
• Seeking increased scope and responsibility.
• Willingness to identify and address issues, including company decisions.