Marketing Assistant

About the Role

An Entry Level Marketing Assistant is sought to raise brand awareness with target audiences. Paid training will be provided. The role involves working across all levels and departments to communicate the impact of charity clients and drive fundraising through innovative marketing campaigns. The candidate will identify what attracts new donors and improve the donor registration experience.

Key Responsibilities

• Increase donor funding through strategic brand positioning and territory management
• Shape and communicate the organization's vision and mission via public speaking and one-on-one presentations
• Translate brand elements into plans and go-to-market strategies
• Manage a team of marketing personnel working on brand initiatives
• Lead creative development to motivate the target audience to "take action"
• Establish performance specifications, cost and price parameters, market applications, and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets, and competitors' activities
• Oversee new and ongoing marketing and advertising activities
• Monitor product distribution and consumer reactions
• Devise innovative growth strategies
• Align the company around the brand's direction, choices, and tactics

Requirements & Tech Stack

• Ability to receive training and coaching in identifying target audiences and devising effective campaigns
• Capacity to handle fieldwork and a high volume of in-person interaction
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with the latest trends and marketing best practices

Qualifications

• Degree in marketing or a related field
• Creative
• Possesses a strategic mind
• Experience in implementing targeted brand campaigns