Sports Marketing Intern

About the Role

SoHo Soccer Lab is a youth soccer coaching and mentorship platform with training locations in New York City, Boston, Orlando, and Miami. The organization focuses on developing youth soccer talent through personalized, high-performance training.

The Sports Marketing Intern is a part-time internship that supports the planning and execution of marketing initiatives to promote training programs, camps, and events for youth soccer audiences and their families.

Key Responsibilities

• Assist with social media content creation and scheduling.
• Help manage email campaigns.
• Update website and digital listings with current program information.
• Coordinate promotions for new training sessions.
• Gather and organize photo and video content.
• Support brand storytelling through athlete and coach features.
• Support grassroots outreach to local schools and clubs.
• Track basic marketing metrics.
• Collaborate with coaches and staff to ensure consistent messaging.

Requirements & Tech Stack

• Strong interest in sports marketing, soccer, and youth development.
• Ability to communicate enthusiastically and professionally.
• Basic knowledge of social media platforms (e.g., Instagram, TikTok, Facebook).
• Comfort creating or coordinating digital content (posts, short videos, simple graphics).
• Solid written and verbal communication skills.
• Ability to craft clear, concise messages for parents, athletes, and partners.
• Organizational and time-management abilities.
• Ability to handle multiple tasks and meet deadlines.
• Proficiency with common office and collaboration tools (e.g., Google Workspace or Microsoft Office).
• Ability to work on-site in Brooklyn, NY.
• Ability to collaborate effectively in a team setting.
• Ability to interact respectfully with diverse communities.

Qualifications

• Familiarity with basic design or video-editing tools is a plus.
• Coursework or prior experience in marketing, communications, sports management, or a related field is beneficial.
• A background in playing or coaching soccer is a strong plus.