Sales Development Program Sales Associate

About the Role

As a Sales Associate on the Fluid Solutions team at United Rentals, you will embark on a structured training path designed to prepare you for a future role as an Outside Sales Representative. You will work alongside industry experts, gaining hands-on experience with technical products and developing customer relationship-building skills.

Key Responsibilities

• Begin training at a local branch, shadowing sales and operational roles to understand the equipment-rental lifecycle.
• Participate in digital onboarding with peers across North America to sharpen sales techniques and build an internal support network.
• Progress through outbound sales campaigns exposing you to different construction verticals, customer spend levels, rental types, and customer segments.
• Master United Rentals sales tools, including CRM, inventory management platforms, customer portal, and mobile applications.
• Lead sales conversations involving price negotiations, multi-piece rental requests, government and educational collective agreements, equipment service contracts, and the sale of used equipment.
• Learn and apply proven sales methodologies to deliver solutions and drive revenue growth.
• Participate in local team initiatives such as safety huddles, customer appreciation events, equipment yard sales, customer entertainment, charity drives, and team-building workshops.
• Track Sales Development progress through achievement levels, utilizing real-time sales performance metrics and peer-ranked competitions.
• Receive daily feedback from leadership through meetings, call coaching sessions, and jobsite ride-alongs.
• Develop sales strategies and create timelines to achieve account goals.
• Perform other duties as assigned.

Requirements & Tech Stack

• Bachelor's degree or equivalent work experience.
• Experience in a customer-facing sales role is preferred.
• Excellent interpersonal & communication skills.
• Strong teamwork and collaboration skills.
• Proficient computer and mobile phone/tablet skills.
• Valid driver's license with an acceptable driving record.
• Training: Must live within reasonable driving distance of the assigned branch and report on-site Monday-Friday.

Qualifications

• The average Sales Associate spends 4-6 months in the Sales Development Program (SDP) before promotion to an Outside Sales Representative (OSR), with the timeline dependent on market conditions and individual performance.