PPC Executive
SIB Infotech - Digital Marketing Services Agency
Mumbai, Maharashtra, India1h agovia LinkedIn
About the Role
We are looking for a PPC Executive to plan, execute, monitor, and optimize paid advertising campaigns across Google Ads and Meta Ads.
Key Responsibilities
- Plan, create, execute, and manage PPC campaigns across Google Ads and Meta Ads.
- Conduct keyword research and identify relevant keywords using tools such as Google Keyword Planner.
- Develop and optimize campaign structures, audience targeting, ad copies, creatives, bidding strategies, and budgets.
- Monitor campaign performance and optimize campaigns to improve ROAS, CPL, conversions, and overall ROI.
- Manage paid media budgets effectively in line with business objectives.
- Set up and monitor conversion tracking, pixels, and other campaign tracking requirements.
- Analyze campaign data and identify trends, opportunities, and areas for improvement.
- Conduct A/B testing of ads, audiences, landing pages, and campaign strategies.
- Work closely with creative and marketing teams to develop performance-focused ad creatives and messaging.
- Prepare regular performance reports and dashboards using GA4, Looker Studio, Excel, and advertising platform reports.
- Track weekly targets against actual performance and take corrective actions where required.
- Analyze the complete marketing funnel to improve lead quality, conversion rates, and campaign efficiency.
- Stay updated with Google Ads, Meta Ads, industry trends, platform changes, and emerging paid-media practices.
- Provide data-driven recommendations to improve campaign performance and support business growth.
Requirements & Tech Stack
- Hands-on experience with Google Ads and Meta Ads Manager.
- Strong understanding of PPC and paid media campaign management.
- Knowledge of keyword research, audience targeting, bidding, budget allocation, and campaign optimization.
- Understanding of conversion tracking, Google Analytics 4, Google Tag Manager, and Meta Pixel.
- Experience with campaign performance metrics such as CTR, CPC, CPL, CPA, Conversion Rate, and ROAS.
- Good analytical and problem-solving skills.
- Strong reporting and data interpretation abilities.
- Working knowledge of Looker Studio and MS Excel.
- Ability to perform A/B testing and make data-driven optimization decisions.
- Good communication and interpersonal skills.