Analyst, Digital Marketing & Measurement

About the Role

The Analyst, Digital Marketing & Measurement at Ovative Group is an early-stage leadership position within a fast-growing company. This role requires analytical and critical thinking skills, with a motivation to drive client results. Analysts will be paired with a Digital Marketing & Measurement business area aligned with their skills and interests, focusing on data analysis and the execution/management of client media programs.

Analyst Experience

Analysts will be assigned a primary focus area but will have opportunities to gain experience across Ovative Group’s practice areas, including Marketing Strategy, Analytics & Activation.

• Primary focus areas will be determined and shared 1-2 weeks before the start date.
• Information on available teams/focus areas will be provided, allowing for preference recording.
• Analysts will undergo a robust onboarding bootcamp.
• Analysts will meet with senior leaders for project work and informational interviews.

Key Responsibilities

Responsibilities may vary based on available projects and practice areas.

• Subject Matter Expertise:
• Actively work towards competence in a specific Ovative subject matter (e.g., media, measurement, strategy).
• Hands-on digital media planning, execution, and optimization, which may include:
• A/B testing
• Landing page testing recommendations
• On-page & Off-page optimization
• Weekly and monthly reporting
• Budget and goal pacing
• Creative builds, testing & optimization
• Audience creation & optimization
• Promotion support
• Heavy data analysis, reporting & insights of digital media performance
• Cross-channel campaign planning, strategy, plan documentation, execution and optimization
• Structured Problem-solving, Analysis & Communication:
• Execute analyses using tools such as Excel and Tableau.
• Translate analyses into clearly communicated insights via slides, documents, or emails.
• Leadership Development:
• Manage work independently with initial direction.
• Regularly speak up, ask questions, and express your point of view.
• Client Management:
• Understand the client's business/industry and how work connects to broader project and client goals.
• Support the development of client-facing solutions and deliverables, including PowerPoint pitches and competitive/landscape audits.

Requirements & Tech Stack

• Analytical tools: Excel, Tableau
• Familiarity with basic tools: MS Office, Google Workspace, or similar software.

Qualifications

Prior professional experience is not required.

• Ability to think critically, break down problems, and propose solutions (demonstrated through academic projects, internships, volunteer, or work experiences).
• Strong verbal and written communication skills.
• Ability to produce accurate, thorough, and organized work.
• Ability to work well with others and manage interactions respectfully and professionally.
• Demonstrated ability to take ownership of tasks or projects and complete them with limited supervision.
• Examples of leadership, initiative, or ownership in academic, extracurricular, or work settings.

Location: Minneapolis, MN; Chicago, IL

Start Date: January 2027

Compensation: $60,000 - $66,000 annually (inclusive of a 10% annual bonus opportunity)

Work Authorization: Permanent US work authorization required. The company cannot accept candidates with temporary work authorization (e.g., CPT, OPT) or those requiring future work visa sponsorship.