Associate, User Research & Analytics

About the Role

As an Associate - User Research & Analytics, you will help us understand users, consumers, markets, and businesses through structured research and data analysis. You will work on real-world business problems, study consumer behaviour, analyse market trends, and translate your findings into actionable insights that support strategic decision-making. This role is ideal for someone who enjoys both understanding people and working with data.

Key Responsibilities

• Conduct user, consumer, and market research to understand customer needs, preferences, and behaviour.
• Design and execute surveys, questionnaires, interviews, and other research activities.
• Analyse qualitative and quantitative data to identify patterns, trends, and actionable insights.
• Research competitors, industry developments, market opportunities, and emerging consumer trends.
• Work with spreadsheets and analytical tools to organise, interpret, and visualise data.
• Prepare research reports, insight documents, dashboards, and presentations.
• Support customer segmentation, user journey mapping, and consumer profiling.
• Collaborate with cross-functional teams on brand strategy, product development, marketing, and business growth initiatives.
• Continuously explore new research methodologies, analytical tools, and AI-powered workflows.

Requirements & Tech Stack

• A bachelor's degree in Business, Economics, Statistics, Psychology, Marketing, Research, or a related field.
• Strong analytical thinking and problem-solving abilities.
• Curiosity about human behaviour, consumer psychology, brands, and businesses.
• Good written communication and presentation skills.
• Working knowledge of Excel or Google Sheets.
• The ability to conduct online research and distinguish useful insights from noise.
• Attention to detail and a structured approach to problem-solving.
• A willingness to learn, experiment, and take ownership of projects.