Brand Communication Associate, Fashion

Key Responsibilities

WhatsApp Automation

• Design and build WhatsApp Business API flows: welcome series, order updates, abandoned cart, COD confirmation, re-engagement, and feedback requests.
• Create and submit message templates for Meta approval, and maintain high approval rates.
• Set up chatbots, quick replies, catalogues, and click-to-WhatsApp journeys.
• Manage opt-ins, quality rating, and compliance to ensure phone numbers remain unblocked.
• Run broadcast campaigns for launches, offers, and festive sales.

Email Marketing

• Plan and run campaigns and lifecycle flows: welcome, browse and cart abandonment, post-purchase, win-back, and loyalty.
• Build responsive email templates and brief designers and copywriters.
• Segment lists by behaviour, purchase history, and engagement.
• Protect deliverability: list hygiene, SPF/DKIM/DMARC, sender reputation, and warm-up.
• A/B test subject lines, send times, content, and offers.

Multi-Brand Management

• Manage separate calendars, tone of voice, and automation setups for each brand.
• Maintain proper separation of brand data, audiences, and sender identities.
• Build shared templates and documented playbooks for cross-brand reuse.
• Coordinate with brand managers, designers, e-commerce, and support teams.

Reporting and Optimisation

• Track delivery, open, click, conversion, and revenue per brand and per flow.
• Send weekly and monthly performance reports with clear next-step recommendations.

Requirements & Tech Stack

Must Have

• Working knowledge of the WhatsApp Business API and Meta template policies.
• Experience with at least one email platform, such as Klaviyo, Mailchimp, Brevo, HubSpot, MoEngage, or CleverTap.
• Experience with at least one WhatsApp platform, such as WATI, Interakt, Gupshup, AiSensy, or Twilio.
• Strong understanding of segmentation, funnels, customer lifecycle, and deliverability.
• Comfort reading data and translating it into decisions.
• Clear written English; Hindi or other regional languages are a plus.

Good to Have

• Experience with Shopify, WooCommerce, or similar e-commerce stores.
• Familiarity with Zapier, Make, n8n, webhooks, and basic API integrations.
• Basic HTML/CSS for email editing.
• Knowledge of GDPR, TRAI/DPDP, and WhatsApp opt-in compliance.
• Experience handling more than one brand or client simultaneously.

Personal Qualities

• Organised and able to switch between brands without mixing tone or data.
• Detail-oriented, as one wrong send can reach thousands of customers.
• Curious, test-driven, and comfortable owning results.