Growth Associate

About the Role

InCommon is the talent workforce layer for enterprise adoption of AI, with three service lines: Global Capability Centres (GCCs), Forward-deployed engineers (FDEs), and Building Reinforcement Learning (RL) environments. This is a growth role focused on experimenting with founder-led content to attract attention and generate business.

Key Responsibilities

• Set and evolve content strategy based on data analysis of topics, formats, and channels.
• Write posts for founders on LinkedIn and X, primarily without AI assistance.
• Create video content, including short founder clips, cut-downs from interviews, and explainers.
• Repurpose long-form content for different platforms and monitor presence in AI search.
• Experiment with formats, hooks, and topics, tracking performance.
• Develop distribution strategies to capture attention from key audiences.
• Convert attention into business outcomes such as inbound leads, conversations, or partnerships.
• Build the authority of founders as credible voices in their field.
• Map content pillars to funnel stages (awareness, consideration, decision) and manage the content calendar.
• Contribute to building the InCommon brand through content.

Requirements & Tech Stack

• Proficiency in LinkedIn and X.
• Experience or willingness to learn video editing.
• Familiarity with analytics tools.
• Will train on any new tools.

Qualifications

• Excellent written and spoken English.
• Ability to discern human-written content from AI-generated content.
• Demonstrated consumption of diverse content.
• Experience creating personal content (blog, newsletter, social media, videos) or prior content work is beneficial.
• Comfort with video creation or a strong desire to learn.
• Data-driven approach and willingness to adapt based on performance metrics.
• Comfort with ambiguity and a proactive experimental mindset.