Social Media Manager/Content Creator

About the Role

This is a part-time, hybrid Social Media Manager/Content Creator role based in Orlando, FL, with some work-from-home flexibility.

Key Responsibilities

Content Creation

• Shoot and edit engaging short-form videos for Instagram Reels, TikTok, and other relevant platforms.
• Capture high-quality food photography, behind-the-scenes moments, team stories, customer reactions, and restaurant culture.
• Develop repeatable content series, creative concepts, and trend-aware ideas that feel authentic to Pacchioni’s.
• Create content around menu launches, specials, events, collaborations, and key business moments.

Social Media Management

• Build and maintain a practical weekly/monthly content calendar aligned with business priorities.
• Write compelling captions, select relevant tags, schedule and publish content, and keep profiles current.
• Monitor comments, messages, mentions, and community conversations; respond in a timely, on-brand way.
• Identify relevant local creators, food accounts, community partners, and collaboration opportunities.

Planning and Collaboration

• Coordinate with the owners and restaurant team to plan shoots without disrupting service.
• Bring forward fresh ideas that highlight our food, people, process, personality, and local community.
• Help support promotions, opening announcements, events, and other marketing initiatives as needed.
• Maintain an organized library of raw footage, edited assets, captions, and approved brand materials.

Reporting and Improvement

• Track key metrics such as reach, views, watch time, engagement, shares, saves, follower growth, and profile actions.
• Provide a concise monthly recap of what performed well, what was learned, and what to test next.
• Use insights and audience feedback to continually improve content quality and effectiveness.

Additional Marketing Responsibilities

• Cross-functional collaboration: Work with the broader marketing team to align social media plans with email marketing, website updates, PR, and overall campaign messaging.
• Limited-time offer launches: Help plan and execute new LTO launches, including creative concepts, content shoots, rollout schedules, and social promotion.
• Additional marketing support: Assist with other marketing projects and duties as needed.

Requirements & Tech Stack

• A portfolio or examples of social content you have personally filmed, edited, or managed (hospitality, lifestyle, or local business content is a plus).
• Strong short-form video skills, including framing, lighting, pacing, sound, editing, and storytelling.
• Comfort using platforms such as Instagram and TikTok, plus common editing and scheduling tools.
• Good writing skills and the ability to adapt a brand voice across captions, comments, and messages.
• Reliable organization, initiative, attention to detail, and the ability to work independently.
• Comfortable filming on-site around a working kitchen and interacting respectfully with staff and guests.
• Flexible availability for occasional evenings, weekends, events, or launches with advance coordination.

Qualifications

• Part-time: approximately 15–20 hours per week.
• Primarily on-site in the Orlando area for filming, with some editing, planning, and scheduling work completed remotely.
• Some work may be needed during lunch/dinner service, weekends, special events, or menu launches.
• This role works directly with the Owners, Marketing, PR, and restaurant team.