Digital Marketing Specialist

Location: HYDERABAD (India)

Work type: Full-time (W2) only

Night Shift: 8 PM to 5 AM IST

Job Summary

We are hiring a digital marketing specialist to develop and execute comprehensive digital marketing strategies to drive business growth.

Key Responsibilities

• Develop and execute multi-channel digital marketing campaigns to drive brand awareness, lead generation, and conversion.
• Manage and optimize website content, user experience, and conversion rate optimization (CRO).
• Create and distribute high-quality, engaging content across social media platforms, email, and blogs.
• Develop and manage email marketing campaigns to nurture leads and drive conversions.
• Analyze and report on digital marketing metrics, including website analytics, social media engagement, and email marketing performance.
• Collaborate with cross-functional teams, including sales, product, and creative, to align digital marketing strategies with business objectives.
• Stay up-to-date with digital marketing trends, technologies, and best practices.

Requirements & Tech Stack

• Strong proficiency in digital marketing tools, including Google Analytics, Google Ads, Facebook Ads, and email marketing platforms.
• Experience with content management systems (CMS) and website optimization.
• Strong understanding of digital marketing metrics and analytics.
• Excellent communication and project management skills.

Nice to Have

• Experience with marketing automation platforms and CRM systems.
• Familiarity with SEO principles and keyword research tools.
• Experience with video production and editing software.
• Knowledge of HTML, CSS, and JavaScript.
• Certification in Google Analytics, Google Ads, or HubSpot.

Educational Qualification

• Bachelor's/Master's in Marketing, Communications, or a related field.