SocialMedia Marketing Associate, Women

About the Role

• This is a full-time, on-site Social Media Marketing Associate role based in Hyderabad.

Key Responsibilities

• Plan, create, and publish engaging content across social media platforms to increase brand visibility and support lead generation.
• Manage social media calendars.
• Coordinate social media campaigns.
• Monitor performance metrics.
• Optimize content based on analytics and audience insights.
• Collaborate with marketing, sales, and design teams to align messaging with broader digital marketing strategies, including SEO and promotional activities.
• Engage with online communities.
• Respond to inquiries.
• Stay updated on social media trends and best practices relevant to the company’s products and services.

Requirements & Tech Stack

• Hands-on experience with major social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, YouTube).
• Experience with basic analytics tools.
• Ability to create or brief visual content (images, short videos, creatives) and work closely with design teams.

Qualifications

• Strong Communication skills, including clear written and verbal communication and the ability to create audience-appropriate messaging.
• Market Research and Marketing skills to analyze target audiences, track competitors, plan campaigns, and develop effective social media strategies.
• Sales awareness and collaboration skills to support lead generation, nurture prospects through social channels, and align content with business objectives.
• Project Management skills to plan social media calendars, coordinate cross-functional activities, and deliver campaigns on schedule.
• Attention to detail.
• Strong organizational skills.
• Ability to manage multiple campaigns simultaneously.
• Relevant bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Prior experience or internship in social media marketing.