Sales and Application engineer

About the Role

A full-time, hybrid role based in Bengaluru. This position involves a combination of on-site customer visits, office work, and some work-from-home flexibility.

Key Responsibilities

• Identify and develop new business opportunities.
• Manage existing customer accounts.
• Promote specialized cutting tools and lubricants across relevant industries.
• Provide technical application support.
• Understand customer processes.
• Recommend appropriate products.
• Conduct product demonstrations and trials.
• Prepare and deliver technical proposals.
• Respond to customer inquiries.
• Coordinate with suppliers and internal teams.
• Track sales performance and forecasts.
• Gather market intelligence.
• Support after-sales service.
• Ensure high levels of customer satisfaction and long-term business relationships.

Requirements & Tech Stack

• Strong technical knowledge in mechanical/production/industrial engineering or a related discipline.
• Proven sales and business development skills.
• Ability to provide application engineering support.
• Effective communication and presentation skills.
• Good organizational and time-management abilities.
• Comfort with using standard office software, CRM tools, and digital communication platforms.
• Willingness to travel within the region as required.

Qualifications

• Strong technical knowledge, preferably with experience in cutting tools, forging, or die casting lubricants.
• Proven sales and business development skills, including lead generation, opportunity qualification, and account management in industrial or manufacturing sectors.
• Ability to provide application engineering support: understanding customer processes, conducting trials, analyzing performance, and recommending optimized technical solutions.
• Effective communication and presentation skills, with the ability to explain technical concepts clearly to diverse stakeholders and build long-term customer relationships.
• Good organizational and time-management abilities, including planning customer visits, managing multiple projects, and maintaining accurate documentation and reports.
• Comfort with using standard office software, CRM tools, and digital communication platforms to manage sales activities and customer interactions.
• Willingness to travel within the region as required and work in a hybrid model based in Bengaluru.
• Diploma or Bachelor’s degree in Engineering or a related technical field.
• Prior experience in industrial sales or application engineering is highly desirable.