Regional Marketing Field Coordinator

About the Role

The Regional Marketing Field Coordinator is an on-the-ground marketing partner at the divisional level. This role supports local community execution, New Home Consultants (NHCs), and division/regional marketing initiatives, ensuring smooth, timely, and brand-aligned marketing implementation at the community level.

Key Responsibilities

• Serve as the primary marketing resource for Sales leaders and NHCs in the field.
• Fulfill NHC requests for flyers and collateral to support sales activity in partnership with regional teams.
• Support Quick Move-In (QMI) homes with accurate signage, post and monitor MLS listings, and oversee community photography.
• Oversee exterior/interior color selection updates.
• Coordinate, track, and maintain signage inventory across assigned divisions.
• Partner with approved signage vendors for installs, removals, and updates.
• Manage and organize the marketing closet with current branded materials.
• Plan and execute on-site logistics for local marketing events, including grand openings, broker events, sales promotions, and open house weekends.
• Support national and regional campaign rollouts at the local community level.
• Oversee community launch execution, including WHC office set-up in partnership with regional and national merchandising teams, Self-Guided Tour (SGT) install/removal, and basic office systems.
• Support regional content teams with requests for photography of homes, models, local area, testimonial, and lifestyle photography as necessary.
• Act as a liaison between sales, operations, and the regional marketing team to ensure flawless execution.

Requirements & Tech Stack

• Computer skills and competencies are required.
• Knowledge of Microsoft Office applications is required.
• Comfortable with digital tools and platforms (e.g., MLS, Canva, Airtable).

Qualifications

• Bachelor of Science or Arts degree or equivalent preferred. High school diploma or GED required.
• Proven work experience as a Marketing Coordinator.
• Strong organizational and time management skills; able to manage multiple deadlines across various job types.
• Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
• Resourceful and solution-oriented.
• Travel: 50-60% Weekly community-level and monthly regional level travel.

Physical & Office/Site Presence Requirements: Regular, in-person attendance at Company communities/job sites and offices during regular work hours is essential. Requires the ability to work more than eight hours per day in confined quarters, operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move, and/or carry equipment exceeding 50 pounds. Job may require occasional operation of construction equipment. Finger dexterity may be required for computer keyboards and calculators.