Digital Marketing Specialist

Apex Data Technologies

About the Role

A full-time, on-site role based in Hyderabad. Responsible for planning, executing, and optimizing digital marketing campaigns across channels such as search, social media, email, and web.

Key Responsibilities

• Managing social media accounts.
• Creating and scheduling content.
• Coordinating online advertising.
• Monitoring campaign performance using web analytics tools.
• Collaborating with cross-functional teams to align digital initiatives with business goals, refine messaging, and support brand visibility.
• Preparing regular performance reports.
• Identifying opportunities for improvement.
• Staying current with digital marketing trends and best practices.

Requirements & Tech Stack

• Strong skills in Digital Marketing and Online Marketing.
• Experience running and optimizing multi-channel campaigns.
• Skills in Social Media Marketing, including content planning, audience engagement, and platform-specific strategy.
• Skills in Web Analytics, with the ability to interpret data, track key metrics, and generate actionable insights.
• Excellent Communication skills, including clear written and verbal communication and the ability to collaborate with diverse teams.
• Relevant experience with tools such as Google Analytics, Google Ads, Meta Business Suite, or similar platforms is beneficial.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines.
• Prior experience in a technology or data-focused organization is an advantage.

Qualifications

• A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is preferred.