EXECUTIVE N, PROJECT SALES

Asian Paints

Ahmedabad, GJ, IN

Business Objectives

• Conduct planning and analysis for all segments in Project Sales and prepare a growth plan for business development in each segment.
• Identify growth opportunities and drive initiatives to gain market share with specific focus on identified key accounts, segments, geographies, and products.
• Design and run interventions to upgrade customers on the usage of high-end premium products.
• Ensure strong customer focus with high priority to build and maintain business relations with key stakeholders like builders, architects, consultants, etc.

Applicator Engagement

• Develop relationships with and engage applicators using various tools available, such as loyalty clubs, promotions, etc.
• Focus on Applicator business development by developing a strong understanding of their businesses.
• Expand the number of applicators loyal to Asian Paints by constantly adding newer applicators and nurturing existing ones.

Market Development

• Improve market practices to provide superior customer experience through initiatives like contractor professionalization, promoting the usage of automated tools, etc.
• Actively liaison with the marketing function via various activities, including providing feedback, activations, and actively tracking competition practices.
• Actively work towards improving customer experience by working on various service initiatives.

Integration

• Integrate with Retail, Services, and Commercial teams to ensure lead generation, timely customer service, freight cost within budget, and dealer account reconciliation.
• Analyze and estimate stock requirements and integrate with Supply Chain to ensure timely material availability.
• Monitor Input Utilization within permissible limits.

Team Management

• Ensure growth and development of the immediate team.
• Productive utilization of manpower resources to drive business growth.

Requirements & Tech Stack

• MBA / PGDM in Sales and Marketing from a Tier II B-School.
• Minimum of 50% marks throughout education without any backlogs.
• Graduation and Post-Graduation must be through a full-time course.