Social Media Marketing Intern

Role Description

The Social Media Marketing Intern role is a full-time, on-site position based in Chandigarh. The intern will assist in planning, creating, and publishing engaging content across social media platforms to increase brand awareness and student engagement. Daily tasks include drafting posts, stories, and short videos, coordinating with mentors and team members to highlight institute offerings, and monitoring social media analytics to optimize performance. The intern will also support digital marketing campaigns, help respond to queries received through social channels, and contribute ideas for improving outreach to prospective aspirants.

Key Responsibilities

• Social Media Management: Assist in managing, growing, and optimising NLTI’s presence across Instagram, YouTube, and LinkedIn.
• Content Strategy: Assist in developing and executing platform-specific content strategies aligned with law entrance exams and the needs of aspirants.
• Content Creation: Plan and curate engaging content, including reels, carousels, stories, posts, YouTube Shorts, and long-form videos.
• Educational Content: Develop value-driven, exam-focused content covering preparation strategies, current affairs, GK, mock test analysis, college insights, and student success stories.
• Content Calendar: Create and maintain monthly content calendars, posting schedules, and timely execution across platforms.
• Trends and Competitor Research: Monitor social media trends, analyse competitor strategies in the EdTech and test-prep industry, and identify opportunities to improve engagement and reach.
• Audience Engagement: Manage comments, DMs, polls, and community interactions while maintaining consistent brand communication.
• Campaign Support: Assist in planning and executing social media activities for course launches, promotional campaigns, webinars, live sessions, and other institute events.
• Ad Creative Research: Research high-performing ad creatives, competitor campaigns, hooks, formats, and messaging to support paid marketing initiatives.
• Performance Analysis: Track key social media metrics, evaluate content performance, and use insights to improve reach, engagement, and follower growth.
• Cross-functional Coordination: Coordinate with internal teams, faculty, designers, and video editors to ensure smooth content production and execution.

Requirements & Tech Stack

• Prior experience in social media management, preferably in EdTech, education, or the test-prep industry.
• Strong understanding of Social Media Marketing (SMM) and Social Media Optimisation (SMO).
• Excellent writing and communication skills, with the ability to create clear, engaging, and accurate content for law aspirants.
• Ability to contribute to and implement effective content strategies aligned with brand objectives.
• Familiarity with social media analytics tools and performance metrics.
• Understanding of platform-specific content formats, trends, audience behaviour, and engagement strategies.
• Strong research skills, including competitor analysis and ad creative research.
• Ability to coordinate with multiple teams, manage multiple projects, and meet deadlines consistently.
• Creative thinking, attention to detail, and a results-driven approach.
• Willingness to work on-site in Chandigarh.