Creative Writer

About the Role

Digenie is a digital marketing and business solutions company seeking a Creative Writer & Social Media Executive. This is a multi-functional creative role combining creative writing, social media management, campaign ideation, and client engagement. The role requires thinking of ideas and helping to execute them, working closely with designers, video editors, photographers, social media managers, and business development teams. Occasional travel may be required for shoots, events, client meetings, and content production.

Key Responsibilities

• Creative Writing & Content

• Write social media captions, scripts, hooks, headlines, and promotional copy.

• Develop scripts for Reels, Shorts, and other short-form videos.

• Create storytelling concepts for different brands.

• Develop strong CTAs and opening hooks.

• Adapt writing style according to each brand's personality and audience.

• Research topics before developing content.

• Proofread and refine content before publishing.

• Maintain consistency in brand voice and communication.

• Develop ideas around relevant trends, cultural moments, memes, and current conversations.

• Social Media Management

• Assist in managing social media accounts for multiple brands.

• Develop and maintain monthly/weekly content calendars.

• Plan content across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.

• Coordinate with designers and editors to ensure content is executed on schedule.

• Review captions, creatives, and videos before publishing.

• Schedule and publish content where required.

• Monitor audience responses, comments, and messages where applicable.

• Track basic content performance and suggest improvements.

• Stay updated on platform trends and emerging content formats.

• Creative Ideation

• Generate ideas for posters, carousels, Reels, videos, and social campaigns.

• Develop creative hooks and concepts for short-form content.

• Suggest visual directions and references to designers.

• Suggest editing styles, transitions, and visual treatments to video teams.

• Participate in creative brainstorming sessions.

• Turn simple or ordinary briefs into more engaging content concepts.

• Draw inspiration from advertising, films, pop culture, memes, internet culture, and current trends where appropriate.

• Campaign Development

• Develop campaign concepts, themes, and communication directions.

• Create ideas for seasonal, promotional, and topical campaigns.

• Develop content series and campaign narratives.

• Identify opportunities around festivals, cultural events, and relevant trends.

• Help convert campaign concepts into actual social media content.

• Participate in campaign presentations and creative discussions.

• Client Communication

• Participate in client calls and meetings when required.

• Understand client requirements, objectives, and expectations.

• Convert client briefs into clear creative requirements.

• Present creative ideas and explain the thinking behind them.

• Communicate professionally with clients.

• Collect and understand feedback.

• Coordinate with internal teams to implement revisions.

• Develop an understanding of each client's brand, audience, competitors, and communication style.

• Business Development Support

• Researching potential clients and their brands.

• Reviewing their websites and social media presence.

• Identifying gaps in their current content and communication.

• Developing sample creative ideas or content opportunities for prospective clients.

• Providing creative insights to the Business Development team.

• Supporting presentations and pitches with content and campaign ideas.

• Participating in pitches when creative input is required.

Requirements & Tech Stack

• Strong English writing and communication skills.
• Excellent grammar and attention to detail.
• Strong creative thinking and ideation ability.
• Good understanding of social media platforms.
• Strong understanding of Instagram and short-form content.
• Ability to write engaging hooks, captions, and scripts.
• Good storytelling ability.
• Ability to understand and adapt to different brand voices.
• Strong research skills.
• Good understanding of current trends and internet culture.
• Ability to work effectively with designers and video editors.
• Good client communication skills.
• Ability to manage multiple accounts and deadlines.
• Ability to receive and implement feedback.
• Good to Have: Experience in content writing, copywriting, social media, or digital marketing.
• Good to Have: Agency experience.
• Good to Have: Experience managing multiple brand accounts.
• Good to Have: Experience writing Reel/video scripts.
• Good to Have: Basic knowledge of Canva, CapCut, or similar tools.
• Good to Have: Basic understanding of graphic design and video editing.
• Good to Have: Experience with influencer/creator campaigns.
• Good to Have: Experience participating in shoots or content production.
• Good to Have: Experience presenting creative ideas to clients.
• Good to Have: A portfolio of writing, campaigns, social media work, or creative projects.

Qualifications

• Bachelor's degree in English, Journalism, Mass Communication, Advertising, Marketing, Media, or a related field is preferred.
• Prior experience in content writing, copywriting, social media, advertising, or digital marketing is an advantage.
• Experience managing social media accounts is an advantage.
• Experience writing scripts for Reels or short-form videos is an advantage.
• Freshers with exceptionally strong writing, communication, and creative skills may also be considered.
• A strong portfolio or examples of creative work will be highly valued.

Location & Work Schedule

• Egmore, Chennai
• Full-time / On-site
• Working Days & Timings: Monday – Saturday, 9:30 AM – 7:00 PM
• Applicants outside Chennai should be willing to relocate.
• Occasional travel may be required for shoots, events, client meetings, and content production.