Influencer Marketing Executive

About the Role

The Influencer Marketing Executive role at UGC WALA is a full-time, on-site position based in Mumbai.

Key Responsibilities

• Identifying and onboarding relevant influencers.
• Managing day-to-day communication with influencers.
• Coordinating campaign deliverables across multiple platforms.
• Supporting end-to-end influencer-led campaigns.
• Briefing creators.
• Tracking performance.
• Optimizing content.
• Ensuring alignment with brand objectives.
• Collaborating with internal creative and strategy teams.
• Maintaining detailed campaign reports.
• Supporting content seeding initiatives to enhance reach and conversions.
• Monitoring market trends, competitor activities, and platform updates to refine influencer strategies and improve campaign outcomes.

Requirements & Tech Stack

• Proficiency with social media platforms (Instagram, YouTube, TikTok/Shorts, etc.) and basic analytics tools.

Qualifications

• Strong market planning and marketing skills to design and execute effective influencer campaigns.
• Ability to conduct market research to identify suitable influencers, audience segments, and content opportunities.
• Excellent communication skills for managing influencer relationships, internal coordination, and client interactions.
• Understanding of sales and performance-driven marketing to link influencer activities with growth metrics and ROI.
• Experience in influencer marketing, social media management, or digital marketing in D2C or startup environments is preferred.
• Strong organizational and time-management skills, with the ability to handle multiple campaigns simultaneously.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.