Digital Marketing Executive

About the Role

We are looking for a creative and proactive Digital Marketing Executive to strengthen our online presence, build brand awareness, and execute digital marketing campaigns. The role offers an opportunity to work with innovative AR/VR training solutions across industries such as manufacturing, defense, safety, and vocational training.

Key Responsibilities

• Develop and execute digital marketing strategies across LinkedIn, YouTube, and other platforms.
• Create engaging content including social media posts, blogs, videos, case studies, and product content.
• Manage and optimize social media accounts for brand awareness and engagement.
• Plan and maintain a content calendar to ensure consistent publishing.
• Track campaign performance using CTR, CPC, engagement, and conversion metrics.
• Support SEO, SEM, paid advertising, and digital campaign optimization.
• Coordinate with freelancers and agencies for graphic design, photography, videography, and video editing.
• Plan and coordinate product shoots, company shoots, and project videos.
• Collaborate with sales, product, and design teams to develop relevant marketing content.
• Ensure approved content is scheduled and published on time.

Requirements & Tech Stack

• 6 months to 2 years of experience in Digital Marketing.
• Strong content creation, copywriting, and communication skills.
• Knowledge of SEO, SEM, social media marketing, and analytics tools.
• Familiarity with Canva, Adobe Suite, or similar creative tools.
• Understanding of paid advertising and campaign optimization.
• Good coordination and freelancer/vendor management skills.
• Creative, proactive, and detail-oriented approach.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience in LinkedIn marketing and B2B content creation is preferred.

Note: Interested candidates can share their CV at: [email protected] and mention their Current CTC, Expected CTC, and Notice Period.