Marketing Associate

Role: Digital Marketing Associate

About the Role

We are looking for a creative, digitally savvy marketing professional with excellent writing skills and an interest in brand building and content-led digital marketing. The role will help strengthen the company’s digital presence across platforms such as Instagram and YouTube through compelling content, social media planning, audience engagement, and organic growth initiatives. The focus is on content, communication, and brand development rather than primarily managing paid advertising campaigns.

Key Responsibilities

• Plan and maintain a content calendar for Instagram, YouTube, and other relevant digital platforms.
• Build the Marketing Plan and work on international Marketing and events.
• Develop ideas for posts, reels, short-form videos, and other engaging content formats.
• Write high-quality captions, headlines, video descriptions, website copy, and other marketing content.
• Research audience interests, industry trends, competitor activity, and emerging content formats.
• Coordinate with internal teams to create consistent, high-quality content.
• Support organic social media growth, content optimisation, SEO, and digital outreach initiatives.
• Monitor reach, engagement, follower growth, and other relevant performance metrics; use insights to improve content.
• Assist with marketing presentations, campaign briefs, brand communications, and relevant partnerships or collaborations.

Requirements & Tech Stack

• Excellent English writing, grammar, storytelling, and verbal communication skills.
• Good understanding of Instagram, YouTube, and social media content formats.
• Creativity and the ability to turn ideas and trends into engaging content.
• Understanding of content marketing, digital marketing, and brand communication.
• Basic familiarity with social media analytics and performance measurement.
• Strong research, organisation, and coordination skills.
• A proactive mindset, willingness to experiment, and ability to take ownership of assignments.

Qualifications

• MBA in Marketing or a relevant qualification from a reputed business school.
• Internship or project experience in content creation, social media, digital marketing, or brand marketing.
• Experience managing a social media page, YouTube channel, blog, or college marketing initiative.
• Familiarity with Canva, Meta Business Suite, YouTube Studio, Google Analytics, or basic SEO tools is an advantage.