Marketing Intern

About the Role

As a Marketing Consumer Insights Intern, you will conduct market research studies to extract meaningful insights and make recommendations based on customer behaviors and needs.

Key Responsibilities

• Gather category, consumer, and shopper data to help identify opportunities to improve sales and/or category assortment using various databases including IRI, NCH, KWIKEE, Rapid Recall, Data Sync GS-1, Wal-Mart Retail Link, etc.
• Prepare customer category reviews.
• Conduct competitive analyses and present findings to internal stakeholders.
• Design and deliver presentations based on analytic work.
• Complete value-add projects for the category marketing team.
• Develop a firm grasp of the industry, including understanding the competitive landscape (pricing/promotions/marketing strategies, etc.).
• Identify new opportunities for high-impact research to answer organizational knowledge gaps around dealer and consumer needs.
• Effectively manage projects, prioritize, and adhere to timelines.

Requirements & Tech Stack

• Pursuing a bachelor's degree in Marketing, Communication, Business, or related field.
• Enjoy the analytic side of marketing.
• Experience (in or outside of school) drawing insights from data.
• Ability to create an effective presentation and experience presenting.
• Intermediate Excel skills (vlookups, pivot tables, if/then, etc.).
• Self-motivated, able to multi-task, can work independently, and as part of a team.
• Ability to work scheduled hours and required overtime as needed.
• Display traits of reliability, honesty, respect, and attention to detail.
• Demonstrate professionalism and positively represent and promote Saputo at all times.