Writer, Website Content and Optimization

About the Role

The American Heart Association has an exciting opportunity for a Writer, Website Content and Optimization to join their Content and Channel Strategy Team. This is a full-time, 12-month temporary contract position with the flexibility to work remotely. This role blends website content development, audience-centered writing, UX content formatting, and content optimization.

Key Responsibilities

• Develop, edit, and optimize website content supporting campaigns, health information, programs, products, events, and organizational initiatives.
• Create new website content and improve existing content to align with audience needs, organizational priorities, and digital experience goals.
• Apply UX writing and content design principles to improve clarity, usability, navigation, and user experience across digital experiences.
• Write content that supports discoverability through both traditional search engines and emerging AI-powered search and discovery experiences.
• Develop content that reflects audience intent, search behavior, and various stages of the audience journey.
• Support the transition of content from the current website to future digital experiences by editing, revising, and developing content as needed.
• Serve as the primary content liaison between content teams and web teams, helping ensure content requirements and digital experience needs remain aligned.
• Collaborate with web, marketing, content, and stakeholder teams to ensure content aligns with organizational voice, tone, accessibility, and audience standards.
• Review and refine content to improve readability, scannability, usefulness, and overall audience experience.
• Apply established best practices for website content structure, content design, information architecture, and digital user experience.
• Self-edit and provide final proofing to ensure accuracy, quality, consistency, and attention to detail.
• Maintain awareness of evolving digital content, UX writing, content design, search, and AI discoverability trends.
• Other projects as assigned.

Requirements & Tech Stack

• Bachelor's degree or equivalent.
• Proven experience developing and optimizing website content for multiple audiences and business objectives.
• Strong understanding of UX writing, content formatting, and audience-centered digital communication.
• Experience creating content that supports discoverability through traditional search and emerging AI-powered search experiences.
• Understanding of audience journeys, search intent, and how users find and consume information online.
• Ability to translate complex information into clear, concise, user-friendly digital experiences.
• Experience editing and optimizing existing content to improve usability, readability, and effectiveness.
• Strong knowledge of website content best practices, including content structure, scannability, information architecture, and accessibility considerations.
• Experience collaborating with web teams, marketers, strategists, and subject matter experts.
• Strong editing, proofreading, and quality-control skills.
• Ability to manage multiple content projects and deadlines simultaneously.
• Experience with content management systems; Sitecore experience preferred.

How You Work

• You start with the audience, seeking to understand what they need and how content can help them accomplish their goals.
• You think beyond the words on a page and consider the entire digital experience.
• You create content that is useful, intuitive, and easy to navigate.
• You balance audience needs, organizational goals, and digital best practices when developing content.
• You can manage multiple projects and deadlines without compromising quality or consistency.
• You collaborate naturally with partners and stakeholders while maintaining ownership of your work.
• You welcome feedback and use it to continuously improve content quality and audience experience.

How You Think

• You understand that great website content helps people find answers, accomplish tasks, and take meaningful action.
• You recognize that discoverability begins with understanding audience needs, not simply optimizing for algorithms.
• You know how to structure content so it is easy to find, understand, and use.
• You enjoy simplifying complexity and turning information into clear, helpful user experiences.
• You believe great website content is not just written. It is designed to help people find what they need, understand it quickly, and confidently take the next step.

Compensation

• Expected pay range: $70,000 - $80,000.
• Pay is commensurate with experience.
• Geographic differentials to the pay range may apply.