Associate, New Stream, Sell Side

About the Role

As a Digital Media Specialist, you will be part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach.

• This position reports to the Manager or Senior Manager, Media Services.
• Applicants preferred to be commutable distance to Grand Rapids and available to be onsite Monday-Wednesday. Remote work is also an option.
• Location: USA – Remote – Michigan – Eastern Time
• Time Type: Full time
• Contract Type: Permanent

Key Responsibilities

• Support the activation, performance, and operations of digital media campaigns across all buying platforms, focused largely on programmatic and partner direct buys.
• Provide performance insights and optimization recommendations around programmatic campaigns and supporting tactics.
• Contribute to campaign setup, QA, pacing, and daily campaign management across a variety of vendors and platforms.
• Perform quality assurance that encompasses all paid campaign elements, including setup, pre-launch, and post-launch.
• Work with analytics teams to provide insights to the client when needed.
• Build trafficking sheets to generate through 3rd party ad server tools such as Campaign Manager and assign ad tags and creatives in DSPs, or with media partners, where applicable.
• Support the larger media team in identifying forward-thinking strategies and innovations.
• Contribute to training materials and best practice documentation, in addition to client/media partner call documentation.
• Support account(s) through a variety of paid tactics such as cross-device display ads, video (e.g., YouTube), and social media (e.g., Meta (Facebook/IG)).

Requirements & Tech Stack

• Experience working in DSPs preferred.
• Experience with Social Platforms (Meta (Facebook/IG)/Instagram, Pinterest, TikTok, Snapchat, and/or Twitter) is a plus.
• Experience with digital ads trafficking (Campaign Manager, Sizmek, etc.) is a plus.
• Well-versed in the Microsoft Office suite, specifically Excel and PowerPoint.
• Intermediate to advanced use of Excel a plus, including the ability to use formulas, functions, and pivot tables.
• Professional communication, both written and verbal.
• Ability to handle multiple projects and prioritize responsibilities.
• Ability to work efficiently in a fast-paced environment.
• High level of accuracy and attention to detail.
• Keen problem-solving and troubleshooting abilities.
• Enthusiasm for the future of digital marketing.

Qualifications

• Bachelor’s degree in a quantitative, marketing, or related discipline preferred.
• Friendly, cheerful, and patient demeanor.
• Enjoy learning complicated concepts.

Additional Information

• Annual salary range: $39,000-$45,000.
• Benefits: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave.