Social Media & Content Associate

About the Role

We are looking for a creative, proactive, and AI-savvy Social Media & Content Associate to own our social media presence across multiple platforms. This role requires a candidate who can think, create, experiment, and execute, identifying and adapting interesting ideas, trends, formats, or conversations for Heliware. You will collaborate with the Founder’s Office and leadership team to transform technology, products, projects, people, and ideas into simple, relevant, visually engaging, and shareable content.

Key Responsibilities

• Social Media Management

• Manage presence across 7–10 social media platforms.

• Adapt content for the audience, tone, and format of each platform.

• Plan, maintain, and execute the social media content calendar.

• Monitor comments, engagement, trends, and industry conversations.

• Schedule, publish, and optimize content.

• Maintain consistency in brand voice, messaging, and visual identity.

• Track content performance and identify areas for improvement.

• Content Creation

• Develop creative concepts for Reels, carousels, static posts, stories, short-form videos, and text-based posts.

• Write compelling hooks, captions, scripts, and CTAs.

• Translate complex GIS, technology, and business concepts into simple and engaging content.

• Repurpose content into multiple platform-specific formats.

• Collaborate with the Founder’s Office and internal teams to convert ideas into publish-ready content.

• Develop content around products, projects, technology, achievements, people, and industry developments.

• AI-Powered Content Creation

• Experiment with tools such as ChatGPT / Gemini, Canva AI, AI image and video generation tools, CapCut, and other short-form video editing and AI-powered research/writing tools.

• Continuously explore how AI can improve content creation processes.

• Be curious, experimental, and capable of learning new tools quickly.

• Trends & Creative Research

• Monitor platforms like Instagram, LinkedIn, YouTube for emerging trends.

• Proactively bring new content ideas to the team.

• Identify relevant memes, formats, hooks, storytelling styles, and content opportunities.

• Experiment with new content formats and creative approaches.

• Track competitors and relevant technology, GIS, and B2B companies.

• Research industry conversations and emerging topics for content creation.

• Analytics & Continuous Improvement

• Track key social media metrics including reach, impressions, engagement, views, followers, and other relevant KPIs.

• Identify high-performing and underperforming content.

• Analyze audience response and content trends.

• Experiment with different hooks, formats, topics, and posting approaches.

• Use data and insights to continuously improve content performance.

• Prepare basic performance updates and recommendations for the Founder’s Office.

Requirements & Tech Stack

• Strong creative and conceptual thinking.
• Good written communication and copywriting skills.
• Comfortable managing multiple social media platforms.
• Good understanding of Instagram, LinkedIn, YouTube, and other major platforms.
• Basic graphic design and video editing skills.
• Comfortable using Canva and short-form video editing tools.
• Strong interest in AI tools, technology, and emerging trends.
• Ability to work independently and manage multiple tasks.
• Strong ownership and execution skills.
• Proactive attitude—bring ideas, don't just wait for instructions.
• Ability to work in a fast-paced and evolving environment.
• Key Skills: Social Media Management | Content Creation | Copywriting | Creative Strategy | Canva | Video Editing | Reels | LinkedIn | Instagram | YouTube | AI Tools | Content Research | Trend Analysis | Social Media Analytics | Storytelling

Qualifications

• Must Have:

• Strong creative and conceptual thinking.

• Good written communication and copywriting skills.

• Comfortable managing multiple social media platforms.

• Good understanding of Instagram, LinkedIn, YouTube and other major platforms.

• Basic graphic design and video editing skills.

• Comfortable using Canva and short-form video editing tools.

• Strong interest in AI tools, technology and emerging trends.

• Ability to work independently and manage multiple tasks.

• Strong ownership and execution skills.

• Proactive attitude—you should bring ideas, not just wait for instructions.

• Ability to work in a fast-paced and evolving environment.

• Good to Have:

• Prior experience managing a brand's social media.

• Understanding of B2B, technology, or SaaS content.

• Knowledge or interest in GIS, mapping, geospatial technology, AI, or emerging technologies.

• Experience with LinkedIn personal branding.

• Basic understanding of social media analytics and performance metrics.

• Experience creating Reels, carousels, campaigns, or short-form videos.

• A portfolio of social media work, designs, videos, campaigns, or content projects.

Ideal Candidate

The ideal candidate:

• Thinks like a creator, not just an executor.
• Is naturally curious about social media, technology, and AI.
• Can turn complex technical concepts into content that anyone can understand.
• Spots trends and thinks about how they can be adapted for the Heliware brand.
• Is comfortable experimenting, testing, and learning from results.
• Can take an idea from concept → creation → publishing → analysis.
• Takes ownership and does not need constant instruction.

Portfolio Requirement

Candidates may be asked to share a portfolio or examples of previous work, including:

• Social media posts
• Reels/short-form videos
• Carousels
• Campaigns
• Designs
• Copywriting samples
• Personal/creator accounts
• AI-generated content or creative experiments

Freshers with a strong portfolio and demonstrated creative ability are encouraged to apply.