Publicity Assistant (PA)

About the Role

Caren West PR is seeking a Publicity Assistant (PA) who is a go-getter, creatively curious, and ready to work hard and learn.

Key Responsibilities

• Draft press releases, media alerts, event listings, and more.
• Create and monitor CWPR blog content and weekly newsletters.
• Assist in creating social media campaigns for all active accounts.
• Create content for CWPR social media accounts (e.g., TikTok, Instagram).
• Gather assets and marketing materials as needed.
• Upload videos, photo albums, etc., to various platforms.
• Assist with building media lists, editorial calendar databases, and event guest lists.
• Research new, industry-specific trends.
• Contribute to team efforts on how to grow clients' presence.
• Assist with ongoing news monitoring and press tracking; assemble media coverage reports.
• Brainstorm and proactively research relevant industry trends, new pitch angles, and media outlets and contacts.

Qualifications

• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to multitask and meet deadlines, with outstanding time management skills and work ethic.
• Exceptional interpersonal skills, with a focus on networking/relationship building.
• Ability to develop detailed and professional media coverage reports, social media plans, and media lists.
• Ability to identify a target market and communicate to that consumer through social media and press materials.
• Ability to conduct intensive research.
• Proactive attitude, with a focus on individual research regarding new pitch angles, media outlets, and industry trends.
• Knowledge of digital media software such as Photoshop or other graphic design software is a plus.

This is a paid internship.