Marketing Coordinator Heart of Florida

Key Responsibilities

• Maintain and track budget, volume, and additional data for return on investment reporting.
• Serve as a brand ambassador, upholding organizational values and maintaining brand consistency.
• Serve as a social media liaison, meeting quantifiable goals and objectives.
• Oversee websites related to the area of focus for timely and consistent updates.
• Support the development of direct-to-consumer marketing initiatives to drive volumes.
• Support marketing efforts of physicians to drive referrals and grow market share.
• Contribute to the development of annual marketing plans, setting goals, strategies, and tactics.
• Implement day-to-day marketing efforts for assigned service lines, including:
• Digital content and collateral creation.
• Event execution.
• Project management.
• Establish physician relationships to enhance consumer marketing efforts through lectures and events.
• Collaborate with the physician relations marketing team on direct marketing strategies.
• Work effectively and collaboratively with the creative team by providing clear objectives, goals, feedback, and reasonable deadlines.
• Perform other duties as assigned.

Requirements & Tech Stack

• Microsoft Suite software (Word, Excel, PowerPoint).
• Working knowledge of desktop publishing software.
• Knowledge of website content management.
• Knowledge of social media marketing.
• Basic experience in emerging digital media and technologies.
• Working knowledge and engagement in social media platforms.
• Ability to read, write, and speak conversational English.

Qualifications

• Bachelor's degree.
• Driver's License (DL).
• Introductory organizational and administrative skills with the ability to multi-task in a fast-paced work environment.
• Foundational knowledge and skills to implement integrated marketing programs, including:
• Marketing planning.
• Creative concepting and execution.
• Corporate communications.
• Traditional, digital, and social media.
• Project management.
• Event planning and execution.
• Research analysis.
• Physician relations.
• Strong collaborator; ability to build meaningful relationships among the marketing team, leaders, staff, physicians, and/or community partners.
• Effective oral and written communication skills, including the ability to write a wide variety of communications in the appropriate contexts of tone, length, audience, and intended use.
• Critical thinker with the ability to make educated recommendations for results.
• Ability to work independently and with a team.
• Ability to work well with others using tact and diplomacy.
• Focus on continuous improvement in the areas of project management, organization, and professional development.
• Ability to work occasional evenings and weekends for events.
• Team player and conduct oneself in a professional manner at all times.
• Hard-working and ethical.

Work Experience (Preferred)

• 1+ year in health care, marketing, or public relations.
• 1+ year internship.

Physical Requirements

• [Link to Physical Requirements]

Background Screening (Florida Law)

• Certain positions are subject to Florida Level 2 background screening, including fingerprinting, as required by state law.