Copywriter

About the Role

Role: Copywriter

Location: Mumbai

Key Responsibilities

• Understand bigger picture online objectives and ensure all activity supports wider online objectives (e.g., best practice backlink building, keyword utilization).
• Hands-on interaction within social media sites such as Facebook, Twitter, etc.
• Hands-on interaction with off-site social properties (other people's blogs, other company Facebook fan pages, forums, etc.).
• Write great engaging web copy in a real-time environment that can stimulate user interaction, discussion, and engagement.
• Use etiquette and ability to ‘sell without selling’ online by delivering great service, great content & information, but linking through to commercial transactions where relevant and appropriate.
• Use a toolkit to measure and monitor social activity (determine what works, tweak and improve content, communications, etc.).
• Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered.
• Respond and react to changes within social networks (changes in functionality, methods of engagement, etc.).
• Monitor and present relevant data, trends, successes, exceptions, etc.
• Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone.
• Deliver real-time content within relevant social spaces which dynamically engages the audience.
• Provide creative input on content and ideas on social media viral marketing.
• Work closely with the offline marketing and online marketing team, as well as the IT/web team, to ensure coherent delivery of activities aligned to strategic objectives.
• Be enthusiastic but responsible.

Qualifications

• Bachelor’s Degree in Communication/Advertising/Mass Media/Any other discipline.
• Related professional courses would be an advantage.

Target Industries & Experience

• Digital Agencies, Media Agencies (social media), Advertising Agency, Creative Agencies.
• Digital media, online media, social networking industry.

Competencies

• Excellent presentation skills with an astute ability to interact with clients and agencies.
• Excellent communication skills, both written and oral.
• Good Analytical Skills.

Technical Skills

• Strong writing, editing, and proofreading skills.
• Experience in writing for the Web, content management, and internet research.
• Experience with social networks and implementation of social media marketing.