Digital Marketing Executive

About the Role

The Digital Marketing Executive will plan, execute, and optimize online marketing campaigns that increase brand awareness and patient engagement for Onus Robotic Hospitals. This full-time, hybrid role is based in Hyderabad, with flexibility for partial work from home.

Key Responsibilities

• Managing social media channels.
• Creating and updating web content.
• Coordinating digital campaigns.
• Monitoring online reputation.
• Tracking performance metrics using web analytics tools.
• Preparing reports and recommending improvements to drive patient inquiries and conversions.
• Collaborating with medical, administrative, and external partners to ensure consistent messaging and effective communication across all digital platforms.

Requirements & Tech Stack

• Social Media Marketing skills: content scheduling, community management, and platform-specific optimization.
• Web Content Writing skills: for websites, blogs, landing pages, and patient education materials.
• Web Analytics skills: experience with tools such as Google Analytics or similar platforms.
• Basic SEO knowledge.
• Familiarity with paid digital advertising.

Qualifications

• Strong Marketing skills: campaign planning, brand positioning, and lead generation in a healthcare or related setting.
• Excellent Communication skills: ability to translate complex medical concepts into clear, patient-friendly language.
• Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Digital Media, or a related field are preferred.
• Experience in healthcare, hospitals, or medical services marketing is an added advantage.
• Ability to work in a hybrid environment in Hyderabad.
• Ability to manage multiple projects.
• Ability to collaborate effectively with cross-functional teams.