"Meta Ads And Social Media Marketing Executive"

Key Responsibilities

• Meta Ads & Performance Marketing

• Plan, launch, manage, and optimize Facebook and Instagram advertising campaigns to generate qualified leads for online courses, certification programs, bootcamps, and webinars.

• Develop data-driven campaign strategies aligned with enrollment targets, marketing budgets, and business growth objectives.

• Conduct audience research, build targeted and retargeting segments, and perform A/B testing across creatives, messaging, placements, and lead forms.

• Monitor campaign performance using Meta Ads Manager, focusing on lead quality, cost per lead, conversion rates, and customer acquisition costs.

• Collaborate with designers and content teams to develop compelling ad creatives, persuasive copy, and effective promotional offers.

• Analyze competitor campaigns, identify emerging EdTech marketing opportunities, and continuously improve campaign performance.

• Coordinate with sales teams to understand lead feedback and refine targeting to increase qualified inquiries and enrollments.

• Prepare concise weekly performance reports with actionable recommendations for future campaigns.

• Social Media Management

• Manage the company’s Facebook, Instagram, LinkedIn, and other relevant social media channels while maintaining consistent brand positioning and communication.

• Plan and execute monthly content calendars supporting brand awareness, learner engagement, course promotions, and lead generation objectives.

• Develop creative concepts for reels, carousels, educational posts, testimonials, stories, and promotional campaigns tailored to target audiences.

• Work closely with graphic designers, video editors, and internal stakeholders to ensure timely delivery of high-quality content.

• Monitor engagement, reach, follower growth, and content performance; use insights to improve organic visibility and audience interaction.

• Stay informed about platform updates, content trends, competitor activities, and best practices to strengthen the company’s digital presence.