Influencer Marketing Executive

About BrightCHAMPS

BrightCHAMPS is a fast-growing global EdTech company building learning experiences that help children develop real-world skills and confidence. We combine pedagogy, technology, and data to create engaging learning programs in areas such as AI, Coding, Robotics, Financial Literacy, and Communication Skills.

About the Role

We are looking for a creative, enthusiastic, and trend-savvy Influencer Marketing Associate / Intern to support our influencer marketing initiatives. The role involves identifying relevant creators, building influencer relationships, coordinating campaigns, and tracking performance across social media platforms. This is an excellent opportunity for someone passionate about digital marketing, social media trends, creator partnerships, and brand storytelling.

Key Responsibilities

• Influencer Identification: Research and identify relevant influencers, content creators, and micro-influencers across Instagram, YouTube, and other social media platforms.
• Creator Outreach: Reach out to influencers, initiate conversations, negotiate collaborations, and build long-term relationships.
• Campaign Coordination: Assist in planning, executing, and managing influencer marketing campaigns from briefing to content delivery.
• Content Collaboration: Coordinate with influencers on campaign briefs, content ideas, deliverables, timelines, and brand guidelines.
• Trend Research: Stay updated on social media trends, viral content, creator formats, and emerging influencer marketing opportunities.
• Performance Tracking: Monitor campaign metrics such as reach, engagement, views, clicks, leads, and conversions.
• Reporting & Analysis: Maintain influencer databases, campaign trackers, budgets, and performance reports to evaluate campaign effectiveness.
• Cross-functional Collaboration: Work closely with the marketing, content, and creative teams to develop engaging campaigns aligned with business goals.
• Campaign Optimization: Identify opportunities to improve influencer selection, content performance, audience engagement, and campaign ROI.

Requirements & Tech Stack

• Strong interest in social media platforms, influencer culture, and digital marketing trends.
• Good verbal and written communication skills.
• Strong research, coordination, and organizational skills.
• Creative thinking with an eye for engaging content and emerging trends.
• Basic knowledge of Instagram, YouTube, and other creator platforms.
• Comfortable working with Google Sheets or Excel for maintaining trackers and reports.
• Proactive attitude, willingness to learn, and ability to manage multiple tasks.

Qualifications

• 0–2 years of experience in influencer marketing, digital marketing, social media, or a related field. Freshers and recent graduates are welcome to apply.

Good to Have

• Experience with influencer outreach, creator collaborations, or campus ambassador programs.
• Familiarity with influencer discovery tools and social media analytics.
• Basic understanding of engagement rates, CPM, CPC, and campaign ROI.
• Experience creating social media content, reels, or short-form videos.

What You'll Gain

• Hands-on experience managing influencer campaigns for a global EdTech brand.
• Exposure to creator partnerships, campaign strategy, and performance marketing.
• Opportunities to work with diverse creators and experiment with new content formats.
• A collaborative environment with opportunities to learn, grow, and take ownership of projects.