Category Management Project Intern

About the Role

The TikTok Shop EBHV campaigns team supports the 'Electronics, Books & Entertainment, Hardlines, and Appliances & Virtual Products' category teams. This role offers hands-on experience in social commerce, campaign operations, and performance analysis. As a Project Intern, you will contribute to impactful short-term projects and gain hands-on experience in a fast-paced, professional environment. This internship offers the opportunity to develop practical skills, apply your knowledge to real-world challenges, and explore your career interests.

Key Responsibilities

• Support campaign planning and execution, including preparation of campaign materials, seller nomination trackers, and operational timelines.
• Track seller and product registration and GMV coverage; identify participation gaps and coordinate follow-ups with account managers.
• Compile and analyze campaign performance at category, seller, and product levels, including GMV, achievement against targets, and uplift versus baseline.
• Prepare daily updates and post-campaign summaries that highlight performance drivers, blockers, and recommended next actions.
• Maintain campaign trackers, consolidate team inputs, and follow up on outstanding actions.
• Support brand and category operations through seller and product research, promotion tracking, and coordination of content initiatives.

Qualifications

Minimum Qualifications

• Currently pursuing a Bachelor’s degree, with an interest in e-commerce, digital marketing, or business operations.
• Strong analytical skills, attention to detail, and the ability to manage multiple tasks and deadlines.
• Major Requirement: Open to all majors. Candidates should demonstrate relevant analytical, marketing, or operational skills through coursework, projects, or prior experience.
• Technical Skills: Proficiency in excel sheets, including pivot tables, lookup formulas, and organizing and validating datasets.
• Others: A proactive approach to problem-solving, strong ownership, and the ability to communicate findings clearly and collaborate across teams.

Preferred Qualifications

• Previous internship or project experience in e-commerce, campaign operations, digital marketing, category management, or business analytics.
• Familiarity with TikTok Shop, creator commerce, or livestream shopping.
• Experience with SQL, data visualization tools, or dashboard reporting.